Add to ORKGA choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.beef, conjoint, convenience foods, experiments, in-store tests, surveys, Livestock Production/Industries, Marketing,
Experimental auction procedures were used to measure Chicago and San Francisco consumers\u27 willing...
Determining needs and wants of consumers is important for the beef industry to reverse the downwar...
As demand for organic and natural foods increases in the U.S., it is important to understand consume...
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised...
With a declining share of the domestic meat market, some beef producers are becoming more attentive ...
The U.S. market for commoditized beef is a dynamic one that has, over the last 30 years, seen decrea...
The U.S. market for commoditized beef is a dynamic one that has, over the last 30 years, seen decrea...
The primary objective of this dissertation was to determine consumers\u27 preferences and willingnes...
Master of AgribusinessDepartment of Agricultural EconomicsMajor Professor Not ListedOver the past fe...
This study examined crucial product attributes, consumer characteristics, and corresponding willingn...
Despite the growing interest of producers and consumers toward grass-fed, local, and organic beef, t...
This article summarizes the major findings of a just completed agricultural economics dissertation r...
This study utilizes an analysis technique commonly used in marketing, the conjoint method, to examin...
Determining needs and wants of consumers is important for the beef industry to reverse the downward ...
A choice experiment (conjoint analysis) was used to investigate consumer demand for several beef rib...
Experimental auction procedures were used to measure Chicago and San Francisco consumers\u27 willing...
Determining needs and wants of consumers is important for the beef industry to reverse the downwar...
As demand for organic and natural foods increases in the U.S., it is important to understand consume...
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised...
With a declining share of the domestic meat market, some beef producers are becoming more attentive ...
The U.S. market for commoditized beef is a dynamic one that has, over the last 30 years, seen decrea...
The U.S. market for commoditized beef is a dynamic one that has, over the last 30 years, seen decrea...
The primary objective of this dissertation was to determine consumers\u27 preferences and willingnes...
Master of AgribusinessDepartment of Agricultural EconomicsMajor Professor Not ListedOver the past fe...
This study examined crucial product attributes, consumer characteristics, and corresponding willingn...
Despite the growing interest of producers and consumers toward grass-fed, local, and organic beef, t...
This article summarizes the major findings of a just completed agricultural economics dissertation r...
This study utilizes an analysis technique commonly used in marketing, the conjoint method, to examin...
Determining needs and wants of consumers is important for the beef industry to reverse the downward ...
A choice experiment (conjoint analysis) was used to investigate consumer demand for several beef rib...
Experimental auction procedures were used to measure Chicago and San Francisco consumers\u27 willing...
Determining needs and wants of consumers is important for the beef industry to reverse the downwar...
As demand for organic and natural foods increases in the U.S., it is important to understand consume...