Add to ORKGUntil now, the concept of subjective age has only been used to segment the mature market. Research on consumer behavior has shown the effects of a youthful bias, the tendency to see oneself as younger. Using a conceptual framework based on self-concept, social comparison, and symbolic consumption, this research proposes to characterize the antecedents and the effects of an analogous but opposed tendency: an older bias among adolescent girls. An empirical study carried out in France showed the influence of this tendency on makeup color preferences. These can convey the symbols of an identity age. The results also highlight the role of some antecedents of the older bias: aspiration to aging, self-esteem and concern for physical appearance.Ten...
Aging comes with seemingly inevitable changes, but there is a great variability in how young or old ...
Subjective age is a concept that represents the age experienced by the individual subjectively. Trad...
Subjective age--the age people think of themselves asbeing--is measured in a representative Danish s...
Until now, the concept of subjective age has only been used to segment the mature market. Research o...
International audienceUntil now, the concept of subjective age has only been used to segment the mat...
From a conceptual framework based on developmental psychology and mechanisms of social comparison, t...
International audienceFrom a conceptual framework based on developmental psychology and mechanisms o...
Subjective age is typically defined as how old one feels relative to one’s chronological age, and ma...
Research has shown that most adults think of themselves as younger than their actual chronological a...
The notion of the heterogeneity of aging goes along with the awareness that every person experiences...
This paper presents a critique and proposes a reformulation of the concept of subjective age. It que...
Although a large body of research has demonstrated the predictive power of subjective ageing for sev...
Building on recent findings in psychology, we study the impact of subjective age identity (feeling y...
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? An...
Little is known about historical shifts in subjective age (i.e., how old individuals feel). Moving b...
Aging comes with seemingly inevitable changes, but there is a great variability in how young or old ...
Subjective age is a concept that represents the age experienced by the individual subjectively. Trad...
Subjective age--the age people think of themselves asbeing--is measured in a representative Danish s...
Until now, the concept of subjective age has only been used to segment the mature market. Research o...
International audienceUntil now, the concept of subjective age has only been used to segment the mat...
From a conceptual framework based on developmental psychology and mechanisms of social comparison, t...
International audienceFrom a conceptual framework based on developmental psychology and mechanisms o...
Subjective age is typically defined as how old one feels relative to one’s chronological age, and ma...
Research has shown that most adults think of themselves as younger than their actual chronological a...
The notion of the heterogeneity of aging goes along with the awareness that every person experiences...
This paper presents a critique and proposes a reformulation of the concept of subjective age. It que...
Although a large body of research has demonstrated the predictive power of subjective ageing for sev...
Building on recent findings in psychology, we study the impact of subjective age identity (feeling y...
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? An...
Little is known about historical shifts in subjective age (i.e., how old individuals feel). Moving b...
Aging comes with seemingly inevitable changes, but there is a great variability in how young or old ...
Subjective age is a concept that represents the age experienced by the individual subjectively. Trad...
Subjective age--the age people think of themselves asbeing--is measured in a representative Danish s...