Add to ORKGThe purpose of this study was to identify the major predictors of cable subscribers\u27 satisfaction and motivation. Under the assumption that audiences actively select media or media contents to fulfill their needs. If media or media content fulfill their needs, they repeatedly consume the media or its contents, this study was aimed at investigating cable subscribers\u27 media use patterns and preferences for media content
In this paper, we will conduct an analysis from an empirical perspective concerning broadcasting dem...
This research investigates the media consumers' behavior with behavioral economics perspective, espe...
Rapid developments in media technologies and increasing Internet speeds have given online television...
Includes bibliographical references (pages 84-87)Analysts project a pay cable television market pene...
Cable television has become one of the fastest growing and most successful forms of mass information...
Changes in the Malaysian mass media landscape are on the rise and this has given the audience more c...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
Objectives The main objectives of this study were to explore the factors which influence whether...
In this article, the authors investigate consumers’ consideration of media channels during different...
textabstractIn this article, the authors investigate consumers’ consideration of media channels duri...
This dissertation asks, “How does television viewing change when the number of available channels in...
Previous studies of the demand for cable television focused exclusively on only one aspect of the de...
In this paper, we will conduct an analysis from an empirical perspective concerning broadcasting dem...
This research investigates the media consumers' behavior with behavioral economics perspective, espe...
Rapid developments in media technologies and increasing Internet speeds have given online television...
Includes bibliographical references (pages 84-87)Analysts project a pay cable television market pene...
Cable television has become one of the fastest growing and most successful forms of mass information...
Changes in the Malaysian mass media landscape are on the rise and this has given the audience more c...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
In this article, the authors investigate consumers’ consideration of media channels during different...
Objectives The main objectives of this study were to explore the factors which influence whether...
In this article, the authors investigate consumers’ consideration of media channels during different...
textabstractIn this article, the authors investigate consumers’ consideration of media channels duri...
This dissertation asks, “How does television viewing change when the number of available channels in...
Previous studies of the demand for cable television focused exclusively on only one aspect of the de...
In this paper, we will conduct an analysis from an empirical perspective concerning broadcasting dem...
This research investigates the media consumers' behavior with behavioral economics perspective, espe...
Rapid developments in media technologies and increasing Internet speeds have given online television...