Business model of the existing product for the new market

Diplomsko delo prikazuje izdelavo poslovnega modela za podjetje, ki želi s svojim že obstoječim izdelkom oz. storitvijo razširiti trg poslovanja. S poslovnim modelom oblikujemo informacije, potrebne za poslovno odločanje o ukrepih in akcijah, s pomočjo katerih bi osvojili nove trge, izpostavimo potencialno donosnost ponudbe, potrebe po virih za izvedbo in pokažemo dejavnike tveganja. V nalogi obravnavamo obstoječe podjetje, ki že uspešno nastopa na trgu z opravljanjem zaključnih gradbenih del v sklopu storitev večjega gradbenega podjetja. Širjenje poslovanja bi bilo mogoče doseči z nastopom na novem trgu, s čimer bi podjetje prešlo iz vloge podizvajalca, ki je sicer udobnejša, do vloge glavnega izvajalca, ki pa je donosnejša. S širitvijo trga pričakujemo večji obseg dela in potrebo po novih kadrih, znanjih in veščinah. Omenjeno podjetje nima namena širiti obsega materialnih in kadrovskih virov, ampak bo večje potrebe nadomestilo s sodelovanjem z novimi poslovnimi partnerji. Z upoštevanjem nekaterih omejitev in določenih ter znanih parametrov (npr. cene na trgu, obseg in količina ponudbe) izračunamo predvidene stroške in prihodke podjetja, s pomočjo katerih ovrednotimo donos, na katerega lahko računamo v prvem letu poslovanja. Nato predvidevamo in podrobneje analiziramo določena odstopanja in s tem opozorimo na morebitne tvegane in neodgovorne poslovne odločitve. Ugotavljamo, da so kljub nasičenemu trgu in številčni konkurenci, pogoji poslovanja za podjetje dobri. Povezovanje z več poslovnimi partnerji in čim večje vključevanje poprodajnih aktivnosti bi povečalo dodano vrednost ponudbe, s katero bi podjetje izstopalo na trgu. Oblikovanje poslovnega modela je tesno povezano z izdelkom oz. storitvijo, ki jo podjetje ponuja, in vedenjem o trgu, ki ga želi osvojiti. Z uporabo metodologije Panelnega poslovnega modela izdelamo model, ki opisuje najverjetnejši scenarij nastopa na trgu. V podjetju ga bodo uporabili kot izhodišče za naslednje poslovne odločitve, kasneje pa se bo lahko še prilagajal skladno z odzivom na trgu.This diploma work describes the preparation of the business model for the company that is aiming to expand the market for its existing product or service. By using the business model, we provide information, needs for business decisions, about expanding to new markets, highlight potential profitability of an offer, inventories of the resources needs, and associated risk factors. An existing company is a successful provider of the final construction services mostly as an are a subcontractor for larger construction companies. Expansion into the new market would provide business implementation and change the company\u27s comfortable role as subcontractor into the main contractor, which is more profitable but more risky and demandable. Market expansion results in an increased workload needs, new workers with different knowledge and skills. The company intends to remain lean. Cooperation and networking becomes a main effort for existing team in near future. By considering some limitations, determined and known parameters (i.e. prices on the market, scope, and quantity of the supply), we calculate expected costs and incomes in first years as a potential of the project. In the next part of the business plan, some other important elements are considered like risk elements and problems of false business decisions. The existing company is now in relatively good condition and position despite over-saturated marketplace and strong competition. Cooperation with new business partners and after sales activities will provide added value of the company\u27s new program. Business model depends on the product or service that a company offers and on the marketplace situation. With the implementation of the method for a Business model generation, a new insight into the market entering problems gained. The most probable scenario of the business model is created as a guide for further activities during the implementation period. Presented Business Model serve as a starting point for the development and implementation of existing service to new market. Model is planned to be continuously adjusted to new circumstances appear on the market and experience gained by its response