ANALYSIS OF FAVORABLE SHOPPING PROVIDERS AND IMPROVED PRODUCT PROPOSAL

V vsakem podjetju naj bo storitveno ali proizvodno imajo isti življenjski cikel, tako proizvodi kot storitve. Zato je to področje izrednega pomena, saj lahko podjetje preživi le, če spremlja trg in razvija oz prilagaja in dopolnjuje svoje proizvode ali storitve. V diplomski nalogi smo najprej teoretično predstavili, kaj proizvod je, kako se proizvodi delijo in njegov življenjski cikel. Nato smo opredelili nov proizvod, opisali predlog razvoja novih proizvodov in katere so prednosti ter slabosti novih proizvodov. V teoretičnem delu smo nato še opisali Kotlerjev model procesa razvoja in uvajanja novih proizvodov. V raziskovalnem delu pa smo iskali odgovore na raziskovalna vprašanja o trendih spletnega nakupovanja, skupinskih nakupih preko različnih sistemov oz. ponudnikov, ugotavljali zanimivost povračila denarja od vsakega nakupa ter o zanimivosti in dobičkonosnosti skupinskih nakupov za podjetja. Vsi sistemi imajo določene dobre in slabe lastnosti, v našem raziskovanem primeru smo ugotovili skrajnosti, ki potrošnike oz podjetja motijo, zato smo predlagali vmesno varianto, kakršno si iz odgovorov v raziskavi želijo tako kupci kot podjetja.In any enterprise, whether service or manufacturing have the same life cycle of product or service. Therfore is this area of utmost importance, because a company can survive only if they monitor the market and if they develop or adopt and supliment their products or services. In this thesis, we first presented theoretically what the produst is, how we devide or structure them and its life cycle. Then we define a new product, described the proposal for the development of new products and their advantages and disadvantages. In the teoretical part we describe then kotlers process model of new product development and introduction to market. In research part, we seek answers to questions about trends in online shopping, group purchasing trough different systems or providers, we established interest reimbursement money from each purchase and the interest and the profitability of the consolidated purchases for the company. All systems have certain strengths and weaknesses, in our case we found extremes that consumers and businesses dont like, therefore, we have proposed an intermediate variant, which from survey we can see, both customers and companies wish