THE INFLUENCE OF ENGLISH ON SLOVENE IN ADVERTISMENTS IN THE FIELD OF HEALTH

V diplomski nalogi sem predstavila vpliv angleškega jezika na slovenščino, osredotočila sem se na reklamne oglase s področja zdravja. Ker je angleščina prevladujoč svetovni jezik, se njeni vplivi kažejo na vseh področjih našega življenja. V Sloveniji smo priča doslej najmočnejšemu vplivu angleščine na slovenščino in oglaševanje pri tem ni nobene izjema. Ker je jezik živ pojav, se v svoji obliki in delovanju tudi neprestano spreminja. V diplomskem delu se osredinjam na področje zdravja in pregledam vpliv angleščine na slovenščino v zdravstvenih revijah, zdravstvenih ustanovah in na internetu. Raziskala sem oglase zadnjih treh let. Ta vpliv analiziram na različnih jezikovnih ravninah: leksikalni, skladenjski, pravopisni, oblikoslovni ter s pragmatičnega in kulturnega vidika. To ponazorim z ustreznimi primeri.In this diploma paper, the influence of English on Slovene is presented, focussing on the advertisements in the field of health. Since English has been the prevailing world language, its influence has been seen in all areas of our life. In the case of Slovenia we have been witnessing the strongest influence of English on Slovene ever, and advertising is no exception in this respect. Language is a live phenomenon, it constantly changes in its form and function. In the diploma paper I focus on the field of health and examine the influence of English on Slovene in the health advertisements in health magazines, health institutions and the Internet. I have examined the health advertisements of the past three years. In addition, these influences have been analyzed on different linguistic levels, such as lexical, syntactic, orthographic, morphological, as well as pragmatic and cultural views. This influence has been illustrated by relevant examples