MONETIZATION OF MOBILE APPLICATIONS

Diplomsko delo zajema pregled prihodkovnih modelov in različnih pristopov monetizacije mobilnih aplikacij. Predstavili smo ponudnike mobilnih operacijskih sistemov, proizvajalce pametnih naprav, distribucijske platforme, mobilne operaterje, ponudnike mobilnih aplikacij in končne uporabnike. Raziskali in predstavili smo brezplačni prihodkovni model, plačljivi prihodkovni model, prihodkovni model mikro transakcij, naročnin, oglaševanja, partnerstva in podpornih aplikacij. Na kratko smo analizirali ponudnike distribucijskih platform, mikro transakcij in oglaševanja. Na podlagi zbranega znanja smo za konkretni primer mobilne aplikacije izbrali kombinacijo prihodkovnih modelov in opisali način vključitve v aplikacijo.The diploma thesis includes an overview of revenue models and different approaches to monetizing mobile applications. We presented manufacturers of smart devices, distribution platforms, mobile operators, mobile application providers and end users. Studied and presented are free revenue model, payable revenue model, revenue model of micro-transactions, subscriptions, advertising, partnerships and support applications. In short, we analyzed providers of distribution platforms, micro-transactions, advertising and loyalty systems. Based on the accumulated knowledge we made an example of a mobile application with proposed solution to monetization