INNOVATION IN TOURISM: THE BOARDING HOUSE FOR DISABLED PEOPLE

Ne glede nato kakšne posebne potrebe oz. ovire imajo osebe, so lahko turisti in tako potujejo. V magistrski nalogi sem želela turistom s posebnimi potrebami predstaviti penzion za osebe s posebnimi potrebami, ki bi bil prilagojen za njih in bi bil dodatna prilagojena ponudba na Kozjanskem. Magistrska naloga je sestavljena iz teoretičnega in empiričnega dela. V prvem delu naloge sem s pomočjo literature in raziskav predstavila osnovne pojme, ki so pomembni za celotno nadaljevanje naloge. Sledi predstavitev pomena inovativnosti in inovativnosti v turizmu, tudi v Sloveniji. V teoretičnem delu sem se osredotočila na predstavitev turizma za osebe s posebnimi potrebami, to je tako imenovan dostopni turizem, predstavitev ciljnih skupin in prilagojenost ponudbe. Prav tako sem opredelila kriterije dostopnosti ter pomen dostopnega turizma za našo destinacijo Kozjansko. Teoretični del se nadaljuje z oblikovanjem penziona za osebe s posebnimi potrebami, v katerem sem opredelila celotno politiko podjetja, opis ponudbe in storitev ter ga primerjala z že obstoječim penzionom, sledil je prikaz ocene predvidenega razvoja okolja ter SWOT analiza. V empiričnem delu naloge je bila opravljena raziskava na podlagi anketiranja obstoječih in potencialnih turistov s posebnimi potrebami ter intervjuji s strokovnimi delavci na področju turizma. S pomočjo anketiranja sem želela pokazati, da ponudba dostopnega turizma na Kozjanskem že obstaja, vendar je potrebna še nadgradnja in želela sem preveriti vzpostavitev penziona s prilagojeno ponudbo dostopnega turizma. V intervjujih sem pojasnila kakšna je ponudba in povpraševanje dostopnega turizma ter preverila sem potencial vzpostavitve penziona s posebnimi potrebami na Kozjanskem. V zadnjem delu naloge sem predstavila sklepne ugotovitve in predloge. Namen raziskave je bil dokazati potrebo po razvoju dodatne ponudbe na področju dostopnega turizma na Kozjanskem, posebej potrebo po ureditvi prilagojenega penziona. Glede na celotno raziskavo lahko sklepam, da ima naš penzion za osebe s posebnimi potrebami dober potencial, segment turistov s posebnimi potrebami se povečuje in tako predstavlja vse večji tržni potencial v svetu. V zadnjih letih se je zelo povečalo število oseb, ki želijo poseben način prehranjevanja. Turisti s posebnimi potrebami so pripravljeni nameniti večji delež svojih prihodkov za potovanje in bi jim s penzionom za osebe s posebnimi potrebami povečali izbiro prilagojene ponudbe na Kozjanskem.No matter what special needs, disabilities or obstacles individuals have, they can still be tourists and travel. In this master’s thesis, I wanted to present to tourists with special needs a pension for persons with disabilities, which would be tailored for them and would also be an additional, improved offer in the Kozjansko region. This master\u27s thesis consists of a theoretical and an empirical part. In the first part, I used literature and research to present basic concepts that are important for the understanding. That is followed by a presentation of the importance of innovation as well as the innovation in tourism in Slovenia. In the theoretical part I also focused on the presentation of the tourism for people with special needs, the so-called accessible tourism, on the presentation of the target groups as well as customization of the offer. Furthermore, I defined the criteria of accessibility and the importance of accessible tourism for our destination Kozjansko. The theoretical part continues with the creation of the pension for persons with disabilities, in which I defined the overall policy of the establishment as well as the description of products and services. I also compared it with an existing establishment and presented the estimates of the forecasted development of the region Kozjansko and SWOT analysis. In the empirical part of the master’s thesis I conducted a research, which was based on the survey of existing and potential tourists with special needs as well as interviews with professionals in the field of tourism. With the help of this survey I wanted to show that the offer of accessible tourism in Kozjansko already exists, but it needs to be upgraded. What is more, I also wanted to check an establishment of a pension with a suitable offer of accessible tourism. In interviews I explained what is the offer and demand of accessible tourism and I also checked the potential of establishing a pension for people with special needs in Kozjansko. In the last part of the thesis I presented the conclusions and proposals. The purpose of this research is to demonstrate the need to develop additional offer in the field of accessible tourism in Kozjansko region, particularly the need to establish an adjusted pension. Given the overall study we can conclude that the pension for persons with special needs has a good potential as the segment of tourists with disabilities is increasing. Therefore, it represents an increasing market potential in the world. Recently we can notice a significant increase in the number of people who want a special diet. Tourists with special needs are willing to devote a greater part of their income to travel and a pension for people with special needs would enable them a greater choice of customized offer in Kozjansko region