RULES OF ADVERTISING DURING OLYMPIC GAMES

Diplomsko delo obravnava obstoječo zakonodajo na področju trženja uradnih sponzorjev olimpijskih iger, ki imajo edini pravico, da pri trženju svojih proizvodov oziroma storitev uporabljajo olimpijske blagovne znamke. S tem v zvezi je obravnavana problematika trženja iz zasede in obstoječa zakonodaja, ki naj bi varovala uradne sponzorje pred trženjem iz zasede. Ker na mednarodni ravni ni pravno zavezujočega pravnega akta, ki bi ščitil pred trženjem iz zasede, je ustrezno zakonodajo dolžna sprejeti država prirediteljica sama. V lepem številu držav tako nastaja posebna sui generis zakonodaja, ki je namenjena le mega dogodkom. Čeprav so bile ideje, da bi na globalni ravni prišlo do sprejema enotnega pravnega akta, ki bi urejal področje trženja iz zasede na športnem področju oziroma na področju mega športnih dogodkov, pa do tega (še) ni prišlo.Thesis deals with existing legislation on the marketing of the official sponsors of the Olympic Games, which have the sole right to the marketing of their products or services using Olympic trademarks. In this respect, the present problems of Ambush marketing, and existing legislation, which should protect the official sponsors against Ambush marketing. At the international level there is not any legally binding law, which would protect from ambush marketing. Country which organizes Olympic Games is obligated to adopt the appropriate legislation. Result of that was emergence of special sui generis legislation, which was created especially for mega events. There were ideas for universal law for the purpose of anti-ambush marketing or even better for the area of mega events. But at this point we do not have such act