COMMUNICATION MANAGEMENT AND CRISIS COMMUNICATION IN THE CASE OF GERMANWINGS

V magistrskem delu bomo definirali pojem komunikacijskega managementa, krize in kriznegakomuniciranja. Objasnili in definirali bomo modele komunikacijskega managementa, značilnosti kriz, tipe kriz, vzroke kriz, faze kriznega komuniciranja, teorije in strategije kriznega komuniciranja ter krizni tim. Kot je znano lahko vsaka od organizacij iz različnih vzrokov zapade v kakršno koli krizo oz. krizno situacijo. Zaradi neprimernega kriznega komuniciranja lahko organizacija izgubi ugled, v nasprotnem primeru pa lahko izboljša svoje poslovanje in pridobi na ugledu. V nalogi se bomo osredotočili na krizno komuniciranje v primeru letalske nesreče nizkocenovnega letala Germanwings. Primerjali bomo poročanje izbranih hrvaških in slovenskih spletnih strain oz. portalov o omenjeni nesreči.In this thesis, we will define the concept of communication management, crisis and crisis communication. We will explain and define models of communication management, characteristics of crises, types of crises, the causes of crises, phases of crisis communication, theories and strategies of crisis communication and crisis team. As it is known, each of the organizations can easily find itself in a crisis i.e. crisis situation, for various reasons. Due to absence of crisis communication, the organization may lose reputation, otherwise it can improve their business and gain reputation. The project will focus on crisis communication in the event of an accident of low-cost airline Germanwings aircraft. We will compare the reporting of selected Croatian and Slovenian websites of the mentioned accident