COMPANY CORPORATE IDENTITY RENEWAL - ON THE CASE OF COMPANY ZEU DRUŽBA ZA NAČRTOVANJE IN INŽENIRING D.O.O.

Diplomsko delo, v katerem je obravnavana prenova dosedanje grafične podobe podjetja ZEU družbe za načrtovanje in inženiring d.o.o. je sestavljeno iz uvodnega in glavnega dela ter sklepa kot zadnjega poglavja. Uvodni del skozi teorijo opisuje osnovne pojme, vezane na celostno grafično podobo. Sledi predstavitev obravnavanega podjetja, njegovega poslanstva in vizije. V nadaljevanju je predstavljena dosedanja grafična podoba obravnavanega podjetja in primerjava vizualne podobe konkurenčnih podjetij. Temu sledi analiza dosedanjega simbola podjetja in prenova logotipa z določitvijo tipografije in barve. V zasnovi priročnika celostne grafične podobe je prikazana uporaba osnovnih komunikacijskih sredstev podjetja.The subject of this diploma thesis is the renovation of the existing corporate identity. The company in question is ZEU družba za načrtovanje in inženiring d.o.o. The thesis consists of the introduction, the main part and the last chapter which acts as a review. In the introduction the theory and basic concepts related to graphic design are explained. It is followed by the presentation of the company, its mission and vision. The current visual image of the company is presented in comparison with the visual images of various competitive companies. This is then followed by the analysis of company’s current corporate symbol and logo and the proposed redesign of it. The typography and color scheme are taken in consideration and explained. The design manual of the proposed corporate identity illustrates the use and positioning of the new symbols and schemes in the company’s day to day operations