THE MEANING OF COLORS IN DIFFERENT CULTURES AND THEIR ROLE IN SHAPING IDENTITY OF THE CITY

V današnjem svetu je vizualna podoba zelo pomembna na vseh področjih. Barve so atribut, ki je pri vizualni podobi zelo pomemben, vendar pa se pomeni barv v različnih kulturah razlikujejo med sabo. Blagovne znamke tako tekmujemo med sabo, katera bo bolj prepoznavna in uspešna na trgu. Ta trend se je prenesel tudi na mesta in oblikovanje njihove identitete. Znamčenje mest je postalo zelo pomembno, pomembna pa je tudi uporaba barv pri znamčenju mest, saj se njihovi pomeni na različnih koncih sveta razlikujejoIn today\u27s world, the visual image is very important in all areas. Colours are an attribute, which is very important in the visual appearance, but the meaning of colours is different in every culture. So, trademarks compete against each other which will be more recognizable and successful on the market. This trend has also been transferred to the cities and formation of their identity. Branding of cities has become very important and the use of colours is also important when designing the identity of the cities, because the meaning of colours differs in different parts of the world