Events Offer Promotion in Ptuj

Prireditve so pomemben del turistične ponudbe posameznega kraja. Imajo številne pozitivne vplive na turizem, ki kažejo, kako pomembne so za turistično dejavnost in gospodarsko panogo. V prvem poglavju smo opredelili področje in opisali problem raziskave, njen namen in cilje ter osnovne trditve. Navedli smo predpostavke in omejitve raziskave ter metode, ki smo jih uporabili v diplomski nalogi. V drugem poglavju smo opredelili prireditve in njihovo promocijo. Opisali smo, katere vrste prireditev poznamo, kakšen pomen imajo prireditve za turizem, kdo so subjekti prireditve ter management prireditev. Pojasnili smo pojem promocije ter predstavili njene instrumente. Tretje poglavje smo namenili opisu nekaterih večjih prireditev na Ptuju in njihovi promociji. Četrto poglavje je bilo namenjeno analizi ankete, kjer smo s pomočjo grafov predstavili rezultate ankete. Na koncu smo podali nekaj predlogov promocije.Events are an important part of a place′s tourism offer. They have many positive impacts on tourism, which shows, how important they are for the tourism industry as an economic sector. In the first chapter the topic and question for the research and also the purpose, the objectives and the basic statements were defined. The assumptions and the limitations of the research were stated and also the used methods were put down. In the second chapter events and promotion were defined. The types of events, the impact of events for tourism, who the subjects of the events are and event management were described. The concept of promotion and its instruments were explained. In the third chapter some major events in Ptuj and their promotion were described. The fourth chapter shows the analysis and the discussion of the survey results, which is partly underlined with charts. Finally a few suggestions for the future promotion of the town′s events were given