ORGANIZATIONAL ANALYSIS OF ONLINE POKER MARKET

Za izbrano diplomsko delo sem se odločil, ker sem pred približno šestimi leti začel igrati spletni poker, ki sem ga hitro vzljubil, tako da sem ga začel igrati dokaj redno. V tem času sem spoznal, kako so pokerske spletne strani zgrajene in kaj ponujajo, vendar nikjer nisem zasledil podatkov o velikosti in sestavi trga, kar me je zelo zanimalo. Prav tako je bilo zelo malo podatkov za Slovenijo, zato sem se odločil, da sam raziščem spletni pokerski trg. V diplomskem delu smo opisali zgodovino spletnega pokerskega trga, nadaljevali pa z razčlenitvijo spletnega pokerskega trga in z njim povezanega poslovnega okolja. Opisali smo največje ponudnike spletnega pokra, med katerimi izstopa PokerStars, turnirje, kanale spletnega oglaševanja pokra, sponzorstva, promocijska oglaševanja in sodelovanje znanih osebnosti s pokerskimi operaterji. Omenili smo tudi varnostni vidik in povezavo z družbenim okoljem, ki je pomemben del spletnega pokra. V empiričnem delu smo uporabili anketni vprašalnik in analizirali rezultate o spletnem pokerskem trgu v Sloveniji. Želeli smo dobiti jasen vpogled, kako popularen je spletni poker pri nas in kakšna je njegova prihodnost.For this degree paper I decided, because aproximately six years ago, I started to play online poker and it grew on me, so I quickly became a regular player. In that period of time I realized, how the online poker sites are built and what they have to offer. However there was no data about the size and the structure of market, what really intreged me. Also, there was lack of data for Slovenia. So i decided to research the online poker market alone. In this degree paper we started with history of online poker and then we looked into the structure of online poker market and business environment connected with it. We described the biggest online poker providers, where PokerStar holds his first position, we also described tournaments, channels of online poker marketing, sponzorship, promotional marketing and celebrities cooperation with poker providers. Something was said also about security and connection with social environment, which is a very important part of online poker. In empirical part we used survey so that we could analize results about online poker market in Slovenia. We wanted to get a clear picture about popularity and future of online poker in Slovenia