SALES IN CALL CENTER

Moje diplomsko delo obravnava temo prodaje v klicnem centru. S tem je povezana tudi obdelava tematike komunikacije – kaj je komunikacija, kako komuniciramo ter kaj pomeni v poslovnem svetu. Opredelil bom tudi, kaj klicni center je, in njegove prednosti ter slabosti. Izvedel bom tudi praktično raziskavo, v kateri bom potrdil oziroma ovrgel hipotezi, in sicer da mora biti prodaja prek klicnega centra skrbno načrtovana s pomočjo primerne komunikacije in da so stranke že navajene na pomoč klicnega centra in kupovanja izdelkov prek le-tega.My diploma thesis deals with the sales in the call center. The topic is related to the communication - what is communication, how do we communicate, and what does communication mean in business. Further, I will define what is a call center, its strengths, and weaknesses. I will also carry out a practical research, in which I will prove or disprove the following hypotheses: the sales through call center should be carefully planned using suitable communicationand the customers are accustomed to the help of call center, as well as buying products through the call center