Visual language and the creation of a logo

V diplomskem delu smo prikazali teoretični pregled področja likovnega jezika, ki pokriva likovne prvine, likovne spremenljivke in logotip. Vse to je izrednega pomena za nadaljnje razumevanje praktičnega dela diplomskega dela, ki se nanaša na postopek izdelave logotipa za kavarno in slaščičarno od same zamisli do končnega izdelka. Ugotovili smo, da je celoten postopek kompleksnejši, kot si običajno ljudje predstavljajo, in da je za vsakim logotipom ogromno pomenov, ki se jih niti ne zavedamo.This work presents the theoretical overview of visual language, including the elements of art, the elements of design and the logo. All of it is of great importance for further understanding of the practical part of the work, which introduces the process of creating a logo for a coffee and pastry shop, from merely an idea to a finished product. We have found that the process is a lot more complex than what most people would have imagined and behind every logo is a lot of content that we are not even aware of