Planning the Development of a Family Business EC, d. o. o. on the Enterprise Policy and the Strategic Management Level

V diplomskem delu smo proučevali podjetje EC, d. o. o. in planirali njegov razvoj na ravni politike podjetja in na ravni strateškega managementa. Proučevano podjetje spada po velikosti med mikro podjetja in je v lasti družine. Podjetje EC, d. o. o. se je specializiralo na področju elektrike. Diplomski projekt je sestavljen iz teoretičnega in praktičnega dela. Podjetje EC, d. o. o. smo predstavili in za preučevano podjetje preučili izbrane posebnosti. Predstavili smo obstoječo politiko podjetja, strategije in strukture. V nadaljevanju smo preučili vrednote podjetja EC, d. o. o., določili njegove prednosti in slabosti ter na podlagi razvoja okolja določili še možnosti in nevarnosti. Vse to nam je služilo kot izhodišče za planiranje prihodnje politike preučevanega podjetja. Na ravni strateškega managementa smo najprej preučili izhodišča za planiranje razvoja podjetja EC, d. o. o. na tej ravni managementa. Preučili smo programsko-tržna področja podjetja in za njih iskali razvojne možnosti. Za programsko-tržna področja podjetja EC, d. o. o. smo podali tudi oceno konkurenčnosti in perspektivnosti in na podlagi teh izdelali portfolio analizo. Na podlagi teh izhodišč preučevanega podjetja smo zanj planirali strategije, ovrednotili razvojno uspešnost podjetja EC, d. o. o. in za izbrane strategije planirali tudi prihodnje strukture tega podjetja. Delo smo zaključili s programiranjem razvoja podjetja EC, d. o. o.This thesis has focused on the analysis of the EC, d. o. o. company, planning its development at the level of business policy and strategic management. According to the size of the company being analysed, it falls under micro companies with a family owner. The main domain of EC, d. o. o. is electricity. The research project is composed of two parts, practical and theoretical. EC, d. o. o. has been presented and its special characteristics have been analysed. We have presented company\u27s current business policy, its strategies and structure. Furthermore, the company\u27s values have been examined, its advantages and disadvantages have been determined, and on the basis of the environmental development its possibilities and risks have been revealed. All these factors served as a starting point for the future planning of business policy analysis. Firstly, we have examined the bases of the business development planning for EC, d. o. o. at the level of strategic management. In addition, we have analysed its programme and market fields and have searched for their developmental possibilities. For the programme and market fields of EC, d. o. o. we have assessed company\u27s competitiveness and perspectives, on the basis of which a portfolio analysis has been done. On these grounds company\u27s strategies have been planned, company\u27s development success has been assessed and for the chosen strategies of EC, d. o. o its future structures have been defined. Finally, we have outlined EC, d. o. o. development programme