PRODUCT INTRODUCTION OF POKER - PAD.COM

Zaradi hitrega spreminjanja trga in vedno večje konkurence, je dandanes za podjetje nujno in neizogibno uvajanje in razvijanje novih izdelkov. Novi izdelki so pogoj za napredek podjetja, vendar pa samo to ne zadošča za uspešno prodajo in dolgo življenjsko dobo izdelka. Podjetje mora imeti že pred uvedbo dober dolgoročni poslovni načrt in marketinško podporo. V fazi uvajanja izdelka mora sprejeti pravilne odločitve o strategiji in taktiki. Proces uvedbe izdelka na tržišče je zelo tvegan, negotov ter tehnično in organizacijsko izredno zahteven za podjetje. Podjetje se mora neprestano prilagajati razmeram v okolju, spremljati spremembe na trgu in ves čas zadovoljevati potrebe kupcev. Glavni namen diplomske naloge je preučiti in oblikovati celoten proces uvedbe izbranega izdelka od uvedbe, proizvodnje do prodaje končnemu kupcu. V tem okviru se bomo usmerili na uspešnosti uvedb novega izdelka ter možnih načinov vstopanja na trg.Rapid market changes and increasing competition among companies require introduction and development of new products. New products are requisite and necessary for company’s progress, but are solemnly not enough for a successful sale and long product life. The company must have a good long-term business plan and marketing support before the introduction of a certain new product to the potential client. It also has to take the right strategy decisions and tactics in the deployment stage of the product. The process of introducing the product on the market is very risky and uncertain. It is technically and organizationally very demanding for the company. The company must constantly adapt to the changing conditions in the marketing environment, monitor all the changes and continuously meet the needs of customers. The main purpose of this Bachelor thesis is to describe and draw the entire process or cycle of a product from production to sales to the ultimate customer. The two main hypotheses I want to explore are what is crucial for the success of the product in its introduction to the market and the best way for it to enter the market