Analiza jezika in kretenj v političnem diskurzu

Politicians have always used language accompanied by gestures to convince people that they are the best to lead them. The main aim of this thesis is to examine how verbal and nonverbal elements are connected in political discourse. More precisely, the study presented in the thesis examines how language and gestures are used by President Barack Obama and Borut Pahor and compare their use of gestures in their speeches. In the theoretical part we deal with verbal communication, nonverbal communication, rhetoric, gestures, political discourse and personalities of the president Pahor and the president Obama. The study that follows contains an analysis of two videos of Borut Pahor and two of Barack Obama. Screen shots from the video were made to see which gestures they use in different speeches. In total 16 gestures were examined for each video and for each of the gesture we noted what presidents were saying and which persuasive appeals of rhetoric they were using. The analysis shows that when President Obama and Pahor talk about similar topics they use similar gestures. The analysis also shows that gestures used in their speeches accompany all three lines of argument in rhetoric: ethos and pathos and also logos.Politiki so vedno uporabljali jezik in kretnje, da prepričajo ljudi, da so najboljši voditelji. Glavni namen pričujočega magistrskega dela je, da preučimo, kako se verbalna in neverbalna komunikacija povezujeta v političnem diskurzu. Želeli smo prikazati, kako se povezuje jezik s kretnjami, ki jih v svojih političnih govorih uporabljata predsednik Borut Pahor in Barack Obama. V teoretičnem delu smo predstavili verbalno in neverbalno komunikacijo, retoriko, kretnje, politični diskurz ter osebnostne lastnosti obeh predsednikov. V praktičnem delu smo analizirali dva videa govorov Baracke Obama ter dva videa govorov predsednika Boruta Pahorja. Iz videov so bile zajete slike kretenj, ki jih predsednika uporabljata, ko govorita. Skupno je bilo v vseh videih analiziranih 16 kretenj. Vsako kretnjo smo analizirali v kontekstu tega, kaj predsednika govorita, ko jo uporabljata ter s kakšnim načinom retorike nas želita ob tem prepričati. Analiza je razkrila, da predsednika, ko govorita o podobni temi, uporabljata podobne kretnje. Analiza je prav tako razkrila, da predsednika za prepričevanje uporabljata vse tri načine argumentacije v retoriki: etos in patos pa tudi logos