Establishing the sales price for automotive parts and components in company X

Teoretični razdelek diplomskega dela predstavlja na eni strani definicijo cene iz ekonomskega in marketinšekga gledališča ter na drugi strani, z večjim poudarkom, postopek, metode in strategije pri oblikovanju prodajne cene. Osredotočenost je usmerjena predvsem na sam postopek, saj je sledenje vsakemu izmed štestih korakov nepogrešljivo pri oblikovanu prodajne cene. Vmes pa, po prvem koraku, vsekakor ne gre izpustiti tudi določanje cenovne strategije, ki soustvarja oblikovanje dejanske prodajne cene. Raziskovalni razdelek diplomskega dela daje jasno sliko učikovitega načina oblikovanja prodajne cene izbrane avtomobilske komponente v podjetju X, ki le-to proivaja in trži. Izbrana metoda oblikovanja cene temelji na metodi povprečnih skupnih stroškov z dodanim pribitkom in je dokazljivo več kot uspešna. V podjetju namreč ne le da z najboljšo izbiro metode oblikovanja prodajne cene dosegajo cenovni cilj maksimizacije dobička, celo presega ga.The theoretical part of diploma thesis represents, on te one hand, the economic and marketing perspective of price and, on the other hand, with greater emphasis, the process, methods and strategies of pricing. Due to importance of six steps of pricing, the focus of diploma thesis is mostly oriented towards the process of pricing and defining the pricing strategy, which is a fundamental requirement of forming the selling price. The research part of diploma thesis gives a clear picture of effective pricing of automotive component in company X. Chosen method of pricing, which is proved more than successful, is based on averege total costs with added margin. The proof is not only achieved pricng goal of maximizing profit, but also unexpected exceed of it