COMPARATIVE ANALYSIS OF MARKET OPPORTUNITIES IN THE BRIC COUNTRIES

Internacionalizacija podjetij postaja eden izmed ključnih elementov mednarodne konkurenčnosti in gospodarske rasti podjetja. Podjetja, ki imajo potencial za uspeh na tujem trgu, so na domačem trgu finančno stabilna in prepoznavna. Brazilija, Rusija, Indija in Kitajska (v nadaljevanju države BRIC) veljajo za trge, ki so privlačni zaradi svojih geografskih razsežnosti, številčnega prebivalstva in visoke gospodarske rasti. Države so gospodarsko močnejše od vseh trenutno najbogatejših držav prav tako pa imajo tudi visoko kupno moč in hitro rastoč srednji razred. Povpraševanje po izdelkih in storitvah se bo zaradi hitro rastočega srednjega razreda prebivalcev iz leta v leto povečalo. Države BRIC imajo ocenah mnogih analitikov največ možnosti, da do leta 2050 postanejo vodilne industrijske države. Delo diplomskega projekta predstavlja analizo tržnih priložnosti držav BRIC. Analizirani so elementi, ki so ključni za hitro rastoče trge BRIC. Obenem pa so analizirani elementi prikaz priložnosti in pomoč pri strateških odločitvah podjetij.The internationalization of companies is becoming one of the key elements of international competitiveness and economic growth. Companies that have the potential to succeed in foreign markets, are financially stable and reconizable on the domestic market. The BRIC countries are the markets which are attractive because of its geography, the abundance of population and high economic growth. These countries are economically stronger than all the current richest countries and also have a high purchasing power and a rapidly growing middle class. From year to year, demand for products and services will increase because of rapidly growing middle class. According to estimation of many analysts, the BRIC countries have the highest chances to become the leading industrial countries till 2050. The following diploma seminar thesis presents an analysis of market opportunities in the BRIC countries. Analyzed elements are the key for the fast growing BRIC markets. At the same time, the analyzed elements show the opportunities and assist in the strategic decisions of companies