Sports Brand Management

V diplomskem projektu bom govorila na splošno o blagovnih znamkah v športu, katere poznamo in katere so uspešne. Posvetila se bom predvsem menedžmentu blagovnih znamk v športu. Ker poznamo v športu več delitev blagovnih znamk, bom govorila o športni opremi, športnikih in športnih organizacijah kot blagovnih znamkah. Naštela in predstavila bom temeljne naloge menedžmenta v športu. Dotaknila se bom marketinga v športu. Na koncu diplomskega projekta pa bom opisala organizacijo prireditve Watervolley. Cilj mojega diplomskega projekta je spoznati, kako je potrebno delovati v športu, da bomo uspešni ter bomo ustvarili ugledno in prepoznavno blagovno znamko.In my thesis project, I shall first explain some concepts that are used later on in the text. The first topic deals with trademarks in sports in general and focuses on topics such as which trademarks we know and which are successful. Within the scope of sports trademarks in general, the main part of the thesis is based on the management of the sports trademarks. This part deals with questions such as how to manage trademarks in sports in order to become and stay recognizable, successful and leading in their sports branch. Sports trademarks are divided into several sections, namely trademarks of sports equipment, athletes and sports organizations. In addition, key duties of management in sports shall be introduced. Moreover, marketing in sports, and finally, the organization of the Watervolley event shall be described