Model strategij nabavnega marketinga glede na tržno moč konkurence na nabavnem trgu

Za doseganje konkurenčne prednosti organizacije na njenem nabavnem trgu je potreben sistematični pristop k oblikovanju takih nabavnih strategij, ki bodo vsebovale sodobne vidike koncepcije marketinga v smislu uravnovešenega marketinga. V prispevku prikazujemo pomembnejše vidike teoretične raziskave s področja oblikovanja strategij nabavnega marketinga glede na tržno moč nabavne konkurence, pri čemer poudarjamo analizo kriterijev tržne moči in model nabavnih strategij, ki jih upoštevamo pri izdelavi multifaktorske modelske matrike.In order to achieve a competitive advantage of organizations in their supply markets it should be revealed the systematic approach in establishing appropriate purchasing strategies which include current aspects of marketing concept and balanced marketing paradigm. The following contribution explains some significant aspects of theoretical research in shaping the strategies of purchasing marketing according to the market power of the competition in the supply market. In addition to this fact, the analysis of the market power criteria and the model of purchasing strategies which have taken into account in building multifactor modeling matrix, has been exposed