SOCIAL MEDIA AS A TOOL FOR SOCIAL MOVEMENTS

V diplomskem delu smo ugotavljali, kako veliko vlogo lahko imajo družbeni mediji kot orodje za obveščanje in mobilizacijo v družbenih gibanjih ter ali lahko sprožijo revolucijo, pri čemer smo se osredotočili na dogajanje v Mariboru. Metode, ki smo jih uporabljali, so pregled literature, analiza, anketa in intervju. Rezultati so pokazali, da so bili družbeni mediji v primeru mariborskih protestov zelo uspešno orodje za obveščanje, a nimajo tolikšnega vpliva na mobilizacijo ljudi. Ugotovili smo namreč, da družbeni mediji ne sprožijo revolucije, saj mora zanjo obstajati nek zunanji povod, lahko pa jo pomagajo oblikovati.The diploma thesis was a basis for establishing if the social media proves effective as a tool for giving information and for mobilization within social movements, or if it can start a revolution. The focus was on the social action in Maribor. The methods used were the literature review, analysis, survey, and interview. The results have shown that the social media was a very useful tool for informing in case of the Maribor protests. However, it does not have a significant effect on the mobilization of people. It was found out that the social media could not start a revolution since there must first exist an external cause for it. Nevertheless, it can help form it