DESIGNING VISUAL IDENTITY ON SPECIFIC EXAMPLE

V diplomskem delu smo se ukvarjali z oblikovanjem celostne grafične podobe podjetja. Teoretični del obsega pregled pojma celostne grafične podobe ter elementov, ki so povezani s samim načrtovanjem. Osredotočili smo se zlasti na elemente, ki so pri našem načrtovanju najbolj izstopali, in sicer na tipografijo, barve, lik, simbol in logotip ter pozicijsko geslo. Drugi del obsega predstavitev podjetja Diplomat d.o.o. in analizo njihove konkurence na slovenskem trgu. V praktičnem delu diplomske naloge je bil naš izziv načrtovanje nove grafične podobe podjetja Diplomat d.o.o.. Pri tem smo bili osredotočeni na preoblikovanje logotipa, simbola in pozicijskega gesla. Ker podjetje za komunikacijo uporablja tudi dopisne papirje, kuverte in druga komunikacijska sredstva, smo izdelali tudi nekaj primerov aplikacij. Naš končni izdelek je priložen priročnik celostne grafične podobe, ki bo v prihodnje v pomoč podjetju pri oblikovanju celostne grafične podobe.In this thesis we have dealt with the creation of corporate identity design. The theoretical part comprises an overview of the concept of corporate identity and others who are related with the graphic design. We focused on the individual elements that are in our planning the most stood out - typography, color, character, symbol, logo and slogan. The second part contains the presentation of the company Diplomat doo, with whom we worked. We also analyzed their competition in the Slovenian market. In the practical part of the thesis our challenge was to design a new visual identity for the company Diplomat d.o.o. We have been focused on the transformation of a logo, symbol and position password. Because the company uses for communication also the correspondence papers, envelopes and other means of communication, we have developed some applications examples. Our final product is attached corporate identity guide and it will help company for the future corporate image design