COMMUNICATION WITH GERSON PATIENTS IN THE COMPANY MOKSHA, MOJCA VENE S.P.

V zadnjem obdobju je zelo velika porast rakovih obolenj in drugih degenerativnih oziroma kroničnih bolezni. Žal je v večini primerih klasična medicina povsem nemočna. Po svojih najboljših močeh se številni predani zdravniki trudijo pomagati hudo bolnim. Pa vendar morajo na koncu priznati, da jim ne preostane drugega, kot da odpustijo bolnika v domačo oskrbo, kjer v krogu svojih bližnjih preživi svoje zadnje trenutke. Vendar pa obstaja upanje, kajti zgodovina pozna velikega zdravnika klasične in alternativne medicine ter znanstvenika, imenovanega dr. Max Gerson, ki je bil daleč pred svojim časom. Odkril je naravno zdravilo za raka in druge kronične bolezni, ki v zadnjih 80 letih beleži osupljive (dokazane) rezultate in je med vodilnimi naravnimi oziroma celostnimi (holističnimi) zdravljeni na svetu. Izkušnjo ozdravljenja, potem ko je po treh diagnozah hude bolezni (raka) in popotnico, da mu je morda preostalo le še pol leta življenja, beleži tudi slovenski pacient. Iz hvaležnosti je s svojo ženo ustanovil podjetje MOKSHA, predvsem z željo, da bo tudi v slovenščini dostopna izkustvena informacija o Gersonovi terapiji. V diplomskem delu smo najprej predstavili teorijo s področja komunikacije, ki zajema osnove, procese, načine, kanale in tržno-marketinško komuniciranje. Potem pa smo še opisali kako izjemnega pomena je empatična komunikacija za doseg zadovoljstva s komunikacijo. V nadaljevanju diplomske naloge pa smo podrobneje predstavili podjetje MOKSHA in vsa področja s katerimi se ukvarjajo, nato pa smo se lotili opisa Gersonove terapije. Najprej smo na kratko predstavili kdo je bil dr. Max Gerson in potem opisali še njegovo terapijo. Kakšne vrste je pravzaprav Gersonova terapija, na kakšen način zdravi, kaj vse vsebuje, katera je priporočena hrana in kakšen je jedilnik, kako se jo pravzaprav izvaja in kaj vse potrebujemo, ipd. Nato smo izvedli anketno raziskavo, s katero smo ugotavljali katere vrste komunikacije so v podjetju MOKSHA najpogostejše, na kakšen način in kako pogosto poteka komunikacija med Gersonovimi pacienti in zaposlenimi v podjetju ter kje so pravzaprav pacienti izvedeli za samo podjetje. Najbolj pa smo se osredotočili na cilj raziskave, pri katerem nas je zanimalo splošno zadovoljstvo pacientov s komunikacijo in določenimi lastnostmi zaposlenih v podjetju. Ugotovili smo, da podjetje MOKSHA ima zelo dobro teoretično podlago in tudi izkušnje iz področja komunikacije. Pacienti so v večini zelo zadovoljni s komunikacijo in tudi z vsemi navedenimi osebnostnimi lastnosti zaposlenih v podjetju. Pri specifični komunikaciji občutljive narave, je ob vsem drugem pomembno, da smo sposobni zaznati čustva drugih in jih razumeti, kar pa ni težko, če imamo srce na pravem mestu in če vso delo opravljamo z ljubeznijo in željo po pomoči drugim.Lately there has been a very large increase of people diagnosed with cancer or any other chronic diseases. Unfortunately, in most cases, conventional medicine is completely helpless. A lot of committed physicians are trying to help, as much as they can, but in the end they have to admit, that there is no other choice but to send the patients back home, where they can spend their last moments with beloved ones. But there is hope, because history has given us a great physician of both conventional and alternative medicine, therefore holistic medicine and also a scientist, named Dr Max Gerson, who was far ahead of his time. He discovered a natural cure for the cancer and other chronic diseases. In the last 80 years, his therapy has recorded a numerous healings of most serious diseases and is one of the leading natural treatments in the world. Empirical experiences of his healing, after three diagnoses of serious illness (cancer) and with farewell that he might only live for a half of a year, has also recorded one Slovenian patient. From gratitude he and his wife founded a company named MOKSHA, primarily with desire, that empirical information about Gerson therapy would also be available in Slovenian language. In Diploma Thesis as first we present the theory of communication which includes the basics, processes, methods, channels and marketing approach. Than we describe how important is empathic communication in order to achieve contentment with communication. After that we continue our Thesis with presentation of the company MOKSHA and the areas in which they are working on. Later we continue with description of the Gerson Therapy. First we introduce Dr Max Gerson and later on we describe his therapy. What kind of therapy the Gerson Therapy actually is, how does the treatment looks like, what does it all contain, what foods are recommended, how does the menu looks like, how one implements it and what else it requires, etc. Then we continue with a survey research, where we determine what types of communication in the company MOKSHA are most frequently, in what way and how often Gerson patients communicate with employees of the company and finally, where the patients actually found out for the company itself. But most of all we focus on the goal of the research, in which we are interested in the patients’ contentment with communication and certain characteristics of employees. We found out that the company MOKSHA has a very good theoretical basis and experiences in the field of communication. Patients are mostly very satisfied with communication and also with all referred personality traits of employees of the company. In such sensitive type of communication, among all other things, ability to perceive the feelings of others and also to understand them is of great importance, which is not that difficult, if your heart is in the right place and if your work is performed with love and a desire to help others