THE INFLUENCE OF FINANCIAL CRISIS ON CAR SALES IN SLOVENIA

V diplomski nalogi smo z deduktivnim pristopom sprva predstavili razloge nastanka finančne krize. Temu sledi prikaz širitve pojava finančne krize in njenih (ne)posrednih posledic iz njenega »epicentra« v evropski in nenazadnje tudi v slovenski prostor. V tem kontekstu je osvetljena razširitev vpliva oziroma posledic finančne krize tako na evropsko kot tudi na slovensko gospodarstvo. Poudarek pa je na proučevanju vpliva finančne krize na prodajo vozil v Sloveniji. Diplomska naloga se nenazadnje nanaša tudi na različne načine reševanja krize v Evropi in v Sloveniji. Prav tako diplomsko delo ponuja pregled nekaterih smernic oziroma ukrepov za (o)krepitev slovenske avtomobilske industrije in trga v prihodnostiUsing a deductive approach, the thesis states the reasons for the financial crisis. This is followed by the presentation of the spread of the phenomenon of financial crisis and its (in)direct consequences from its "epicentre" to Europe and Slovenia. In this context the broadening of the influence and consequences of the financial crisis on the European as well as Slovenian economy is highlighted, with emphasis on analysing the impact of the financial crisis on the sales of vehicles in Slovenia. The thesis also covers the different ways of crisis management in Europe and Slovenia and offers the overview of certain guidelines and measures to strengthen the Slovenian automotive industry and its market in the future