FASHION MARKETING IN E-SHOP BORSETO.COM

V diplomski nalogi je predstavljen celoten marketinški spekter orodji, ki jih bralec potrebuje za uspešno poslovanje na spletu. Poudarek je seveda na modnem marketingu, vendar se osnove marketinga veliko ne razlikujejo med različnimi branžami spletnih trgovin. Če ima bralec željo odpreti spletno trgovino, mu je lahko ta diplomska naloga v veliko pomoč, ko bo začel z marketingom svoje nove spletne trgovine. Diplomska naloga vsebuje teoretičen in praktičen del marketinga mode. V teoretičnem delu je predstavljeno, kaj vse je potrebno za uspešen marketing, kako se pravilno lotiti marketinga. V praktičnem delu je pa predstavljeno, kako to deluje v resničnem življenju z majhnim marketinškim budgetom in veliko kreativnosti. Predstavljen je tudi naš inovativen model, vključitev strank v proces nabave torbic, katerega namen je da, na eni strani pridobimo čim več informacij od naših stalnih strank, da čim boljše pripravimo ponudbo zanje. Na drugi strani pa da stranke dobijo občutek pomembnosti in vključenosti v našo spletno trgovino. Na ta način želimo tudi obdržati obstoječe stranke in hkrati jih motivirati da pripeljejo nove stranke.In my thesis are presented all marketing tools, which reader need for successfull business on internet. Focus is on fashion marketing, but marketing basics are not much different between different sectors of e-shops. If reader wants to open e-shop, than this work can be very helpful for him, when he will start with marketing of his new e-shop. Thesis contains theoretical and practical part of marketing fashion. In theoretical part is presented, what is needed for successful marketing, how to use these tools. In practical part is presented, how these tools work in real life situations with little marketing budget and a lot of crativity. Here is presented our inovative business model where regular customers are engaged in process of buying bags wholesale. Idea behind this is that we get as much as possible informations from our regular customers that we can prepare the best offer of bags for them. The second idea is that regular customers get the feeling of importance and engagement in our e-shop. This way we want to keep our regular customers and motivate them to bring new customers