MOTIVATION OF INSURANCE AGENT FOR WORK AND EDUCATION IN THE INSURANCE COMPANY ADRIATIC SLOVENICA D.D.

Namen magistrskega dela je predstaviti motiviranost zavarovalnega zastopnika za delo in izobraževanje v zavarovalniški družbi AS, d. d. Motivacija usmerja naša dejanja in je eden od glavnih dejavnikov, ki vplivajo na možnost, da zaposleni s približno enakimi sposobnostmi dosegajo približno enake rezultate. Uspešna podjetja in družbe se zavedajo in vedo, da brez ambicioznega in visoko motiviranega kadra, ki je predan družbi, ne bodo dolgo časa uspešna. Uspešno vodstvo in kolektiv sta tista, ki se zavedata, da visoka plača ni vedno edina motivacija, temveč so bolj pomembni ostali dejavniki, kot so dobri medsebojni odnosi, zaupanje, stalnost zaposlitve in pohvala zaposlenemu. Magistrsko delo je razdeljeno na teoretični in empirični del. V prvem, teoretičnem, delu smo predstavili osnovne pojme na temo motivacije in izobraževanja, in sicer smo opisali pojme, teorije ter dejavnike motivacije in cilje izobraževanja. V nadaljevanju smo podrobneje opisali družbo AS, d. d., njene dejavnosti, organizacijsko strukturo, zgodovino in vizijo. V raziskovalnem delu magistrskega dela smo raziskali določene elemente motivacije in izobraževanja, kaj zavarovalnega zastopnika motivira in kaj ne, analizirali rezultate raziskave in testirali hipoteze.The purpose of the Master\u27s degree is to present insurance agent\u27s motivation for work and education in insurance company AS d.d. Motivation directs our actions and is one of the main factors which influence the possibility that the employees with approximately the same abilities achieve approximately the same results. Successful companies and enterprises are aware and know, that without ambitious and highly motivated staff, which is committed to the company, they will not be successful for a long time. Successful management and collective are ones which are aware that high salary is not always the only motivation, but other factors such as good relations, confidence, continuity of employment and giving praise to the employee are more important. The Master\u27s degree is divided into theoretical and empirical part. In the first, theoretical part, we presented the basic notions on the subject of motivation and education, i.e. we described the notions, theories and factors of motivation and goals of education. Below we described in detail the company AS d.d., it\u27s activities, organizational structure, history and vision. In research part of Master\u27s degree, we studied certain elements of motivation and education, what motivates insurance agent and what does not, analyzed the results of a research and tested the hypotheses