The importance of recycled packaging in selling Radenska, d.d.

Diplomska naloga obravnava vlogo ter pomen in vpliv embalaže na več različnih vidikov: na okolje, na kupne navade potrošnika, na onesnaževanje okolja in podnebne razmere. Od odločitve potrošnika je odvisna količina odpadne embalaže in njen vpliv na onesnaževanje okolja, ki predstavlja danes velik problem in narekuje skrben premislek potrošnika pri izbiri ustrezne vrste embalaže. Diplomska naloga opredeljuje embalažo na več različnih načinov. Na začetku so opredeljeni splošni pojmi, vezani na pojem embalaža. V drugem, praktičnem delu pa se posvetimo obstoječemu stanju Radenske, d. d., kolikšna je nabava določene embalaže, kako poteka polnjenje plastenk in steklenic, ter kakšna je sama prodaja embalaže. Glede na te podatke je narejena kritična analiza in prenova obstoječega stanja. Glavni cilj diplomske naloge je bil raziskati, kakšen vpliv ima embalaža na samo odločitev potrošnika, predlagati racionalizacijo poslovanja v podjetju. Rezultati raziskave kažejo, da se ljudje v veliki meri odločajo za nakup izdelkov v plastenkah zaradi ugodne cene in praktičnosti. Rešitev problema bi bila v spodbudah povratne in nepovratne embalaže, tako da bi v Sloveniji uvedli takso na povratno in nepovratno embalažo, kot je to praksa v preostalih državah Evropske unije.The thesis considers the impact and meaning as well as influence of packaging from multiple perspectives: environmental, consumer buying habits, pollution and climatic conditions. The decision of a consumer determines the amount of packaging waste and its influence on environmental pollutions. This represents a great problem nowadays and requires a thoughtful consideration of the consumer, regarding choosing the appropriate type of packaging. In the thesis, the packaging is categorized in several different ways. Firstly, it discusses the general terms associated with the word packaging. Secondly, in the practical part of the thesis, we focus on the existing state of Radenska d.d., the quantity of different types of packaging, ways of filling up the plastic and glass bottles as well as the sales of the packaging itself. Based on this data a critical analysis and a renewal of the existing state has been made. The main goal of this thesis was to research the impact of packaging on the decisions consumers make and to suggest a rationalization of operations of the company. The results of the research show that people mainly choose to purchase plastic bottles, due to its low costs and practicality. Solving this problem in Slovenia could happen by encouraging reusable and disposable packaging to be taxed the way it is in other European countries