PRODUCT DEVELOPMENT AND DISTRIBUTION POSSIBILITIES FOR TRADE MARK AWOODTURE

Veliko podjetij, ki želi prodreti na trg, se na začetku sreča s pomanjkanjem začetnega kapitala v obsegu, ki bi bil potreben za kakovosten prodor na trg. Klasičnim oblikam pridobivanja kapitala se je tako pred leti pridružila tudi možnost množičnega financiranja. Razvoj te panoge se je bliskovito začel širit leta 2009, z ustanovitvijo platforme za množično financiranje, imenovane Kickstarter. V teh letih je kljub temu, da prebivalcem Slovenije zaenkrat še ni omogočeno zbiranje sredstev, kar nekaj slovenskih podjetij uspešno pridobilo sredstva za zagon svoje podjetniške ideje. V nalogi smo analizirali platformo Kickstarter in ugotovili, da lahko slovenska podjetja na njem sodelujejo tako, da v njihovem imenu izpelje kampanjo drugo podjetje, ki je registrirano v državi, kateri je omogočeno zbiranje sredstev na Kickstarterju. Zaradi svetovne gospodarske in finančne krize leta 2008, se je po svetu kot odgovor na uničujoči kapitalizem, začelo širiti socialno podjetništvo. Socialna podjetja so podjetja, katerih prvoten namen ni ustvarjanje dobička, ampak družbeni cilji. Delujejo po demokratičnem princupu članov, uporabnikov in zaposlenih, dobiček podjetja pa se ne izplačuje lastnikom ampak se reinvestira v podjetje. Ugotovili smo, da podjetje Awoodture želi zaposlovati težje zaposljive skupine ljudi, vendar pa v celoti ne bo organizirano kot socialno podjetje, saj iz tega naslova trenutno ne more pridobiti nobenih finančnih koristi. Zaradi omejenosti finančnih sredstev se mlada podjetja, ki želijo delovati na mednarodnem trgu, srečujejo s finančnimi ovirami, ki jih predstavlja mednarodnih marketing. Pojavljajo se noe alternativne vrste promocije izdelkov, kot je oglaševanje s pomočjo Google AdWords-ov in oglaševanje s pomočjo blogerk. Za podjetje Awoodture se je izkazalo, da je zaradi specifičnosti modne panoge najugodneje oglaševanje s pomočjo modnih blogerk, če upoštevamo znesek, ki ga more podjetje nameniti, da pritegne pozornost posameznega potencialnega kupca. Podjetje Awoodture bo svoje izdelke prodajalo na spletni trgovini. Večina proizvodnih in logističnih operacij bo se izvajala s pomočjo zunanjega partnerja, zato je nujno potrebno, da ima podjetje razvit kakovosten informacijski sistem in sistem nadzora kvalitete. Od naročila kupca do oddaje pošiljke distributerju, so vsi spremni dokumenti dosegljivi na serverju in na razpolago tistemu, ki te podatke potrebuje. Kvaliteta kakovosti je zelo pomemben del proizvodnega procesa, ko gre za visokokakovostne izdelke višjega cenovnega razreda. Kvaliteten informacijski sistem in dobro organizirana dobavna veriga omogočata hitro prilagajanje na povpraševanje kupcev in reševanje reklamacij. Zaradi prodaje izdelkov podjetja Awoodture na mednarodnem trgu smo v nalogi izbrali najugodnejšega ponudnika distribucijskih storitev glede na ceno pošiljke na določeno lokacijo.Many companies that are trying to reach new market come across the lack of a starting capital that is needed to properly reach new markets. Few years ago, a new way of getting financial sources from many small investors has joined the traditional ways of funding. The evolution of this trend has drastically increased in 2009, with the platform for crowdfunding called Kickstarter. Although companies from Slovenia are not able to collect funding directly from Kickstarter, many companies started their business successfully using the Kickstarter platform. In this master’s thesis we have analyzed the Kickstarter platform and concluded that Slovenian companies can participate only via third party company that is located in a country that is supported by the Kickastarter platform. Since the world crisis has begun in 2008, the social entrepreneurship has increased as the answer to capitalism. Social companies are companies that focus more on social goals rather than making profit. They include democratic structure of members, users and employees. The profit that is made is not paid out to the owners of the company, it is instead invested back into the company. We have concluded that the Awoodture company is focused on employing groups of people that are harder to employ, but will not be structured completely as a social company, because it cannot make any profit or financial benefits from that structure alone. Due to the limited amount of funding, new companies that are trying to reach international markets get stuck on the financial problems that the international marketing presents. The alternative ways of marketing are more and more present, such as online bloggers and Google AdWords advertising. The best way of advertising for Awoodture is via online fashion bloggers, due to the specific nature of products. The Awoodture Company will also use online shop to sell their products. Most of logistic and product managing operations will be carried through third party contractor, therefore it is necessary for the company to use proper informatics system and quality maintenance system. From the order to the shipping of the package, all documents are available on online server for anyone who needs them. The quality of product is very important part of the manufacturing process, when it comes to high-quality products of higher price class. Proper organization and informatics technology system provide fast adjustments to resolving returned packages and buyers enquiries. Because of selling products on international market, we have chosen the cheapest provider of distribution service, considering the price of shipping to the specific location