Service design and business start-up of personal training

V magistrskem delu sem se osredotočil na zanimivo področje service designa, rojenega iz kombinacije pojmov storitve in designa. Primerjal sem definicije različnih avtorjev in opredelil, kaj to dejavnost čaka v prihodnosti. Koncept samega področja sem združil v oblikovanje celovite storitve za osebno trenerstvo, ene izmed trenutno najpopularnejših in razvijajočih se storitvenih dejavnosti. Izdelal sem elaborat zagona podjetja za osebno trenerstvo in na podlagi raziskave o storitvah osebnega trenerstva v Sloveniji oblikoval storitev osebnega trenerstva po načelih oblikovalskega razmišljanja.In my master’s thesis I focused on an interesting sphere of activity – service design, born form the combination of the terms “service” and “design”. I compared the definitions of different authors and tried to define what the future holds for the given activity. I incorporated the concept of service design in creating a complete personal training service which is currently one of the most popular and fastest-growing economic services. I created an expert’s report for launching a company for personal training. Based on my study of personal training services in Slovenia I then created my personal training service according to the principle of service design thinking