Factors affecting purchasing decisions of environmentally friendly vehicles

V zadnjih desetletjih se vedno več govori o ogroženosti našega planeta zaradi onesnaževanja. K temu veliko prispeva tudi promet. V magistrski nalogi se bomo osredotočili na cestni promet, kjer velik problem predstavljajo predvsem avtomobili, ki s svojimi izpusti onesnažujejo okolje. Zmanjšanje izpustov lahko dosežemo z večjo uporabo okolju prijaznih vozil, vendar pri tem naletimo na problem, kako kupca prepričati, da bi se odločil kupiti okolju prijazno vozilo. Da bi pripravili konkretne predloge, kako povečati uporabo okolju prijaznih vozil, smo izvedli anketo, v kateri je sodelovalo 681 ljudi. S pomočjo odgovorov, ki smo jih dobili, smo ugotovili nakupne navade potrošnikov. Pri oblikovanju naše ankete smo si pomagali z anketo, ki sta jo na Škotskem leta 2012 že izvedla Sarah Borthwick & Michael Carreno. Z anketiranjem smo želeli ugotoviti, kako potrošnika prepričati, da bi kupil okolju prijazno vozilo. Z analizo odgovorov, ki smo jih dobili pri anketiranju, smo ugotovili, da je ljudi smiselno razvrstiti v tri skupine glede njihovega mnenja o okolju in pripravljenosti do nakupa okolju prijaznih vozil.In the past decades we hear more and more about pollution of our Planet, especial about pollution that is caused by traffic. In our Master theses we focused on road traffic. Here the main problems are cars with their exhaust gases. We can solve this problem with usage of environmentally friendly vehicles. But how can we convince buyers that they should buy environmentally friendly vehicle? In our Master theses we want to write about suggestions that could raise the usage of environmentally friendly vehicles. We made a survey (which was based on a Scottish survey from Sarah Borthwick & Michael Carreno) in which more than 600 people in Slovenia were interviewed about their thinking and intended behaviour, taking into consideration potential technical and other car characteristics according to their price. After we received answers we analyse them and we found out that it would be reasonable to divide all people into three groups, based on their opinion about environmentally friendly vehicles. This separation is very important because then it is easier to explain how different measures influence on different groups