THE ROLE OF SOCIAL MEDIA IN THE SLOVENIAN MEDIA LANDSCAPE

Dandanes nas družbeni mediji spremljajo na vsakem koraku. Uporabljajo jih tako starejši kot mlajši uporabniki, njihova vloga pa se posledično spreminja. Biti prisoten na socialnih omrežjih, je postala prava nuja. Predmet diplomske naloge bosta uporaba in prisotnost družbenih medijev v Sloveniji, s poudarkom na mladih uporabnikih. V prvem delu bo predstavljena Slovenska medijska krajina, ki ji bo sledil podrobnejši pregled družbenih medijev. V nadaljevanju bo sledila analiza uporabe družbenih medijev v Sloveniji in nato še raziskava uporabe.Nowadays social media accompanies us everywhere. It is used by both old and young users but its role is consequently changing. Being present on social networks has become a real necessity. The subject of the thesis will be the use and presence of social media in Slovenia with a focus on young users. The first part will be a presentation of Slovenia\u27s media landscape followed by a more detailed overview of social media. The succeeding part will include an analysis of the use of social media in Slovenia, which will be supported by research