MANAGEMENT OF SPORTS CLUBS

Šport ni več samo šport, ampak iz leta v leto prehaja v močnejšo, samostojno vejo industrije. Za tovrstni »posel« je potreben učinkovit in sistematičen menedžment, ki načrtuje in nadzoruje celoten proces delovanja neke organizacije ali v našem primeru športnega kluba. Menedžment v športnih klubih v začetkih profesionalizacije nogometa ni predstavljal toliko nepogrešljivega dela organizacije, danes pa je bistveno organiziranje, načrtovanje, nadzorovanje in usmerjanje vseh procesov, ki jih izvedemo znotraj športnega kluba. Bistveno je, kako mi upravljamo z viri in sredstvi, s katerimi v nekem obdobju razpolagamo. Na žalost v profesionalnih športih ni več pomembno le, kaj znaš, ampak je zelo pomemben faktor proračun organizacije, s katero lahko le-ta upravlja. Kapital je vedno bolj pomemben zaradi nakupov novih, kakovostnejših sredstev za doseganje ciljev, ki so v primeru naših nadaljnjih analiz profesionalni, poklicni nogometni igralci. Bistvo analiz našega diplomskega dela je predpostavka, da je za uspeh v športnih organizacijah potreben učinkovit menedžment in zadosten kapital.Sport is not just a sport, but from year to year passes into a stronger, more independent branch of industry. An effective and systematic management is required for this kind of \u27business\u27 to plan and control the entire process of functioning of an organization, or in our case a sports club. In the beginnings of professionalization of football the management in sports clubs did not represent an indispensable part of the organization, but today it is essential to organize, plan, control and direct all processes that are carried out within the sports club. It is essential how we manage with the resources and assets, which we are able to use in certain period. Unfortunately in professional sports it is no longer important only what are you capable of, very important factor is budget of the organization. Capital is more and more important due to purchasing of new, higher-quality resources to achieve the goals, which are in case of our further analysis professional football players. The essence of analysis in our diploma is the assumption that sports organizations require effective management and sufficient capital to succeed