Risk factors in new product development

Diplomska naloga prikazuje pomen vrednostne analize in menedžmenta vrednosti na primeru razvoja novega izdelka – mizice za na posteljo. Razvoj izdelka je potekal vzporedno z odzivom potencialnih uporabnikov, katerega smo spremljali skozi dva anketna vprašalnika. Sledili smo mnenju trga, ter izdelek zasnovali tako, da bo koristil uporabnikom. Izbrano varianto izdelka smo stroškovno ovrednotili ter preko kalkulacij stroškov na vseh ravneh razvoja določili prodajno ceno.My diploma shows the importance of value analysis and management in the new product development – bed tables. The development of the product was held as the response in the parallel of potential users through two survey questions. The market opinion research was also important in this case. So the new product was designed for users` benefit. The selected product variant was submitted to evaluation of calculations of costs at all levels of its development. So the selling price was also be fixed