CUSTOMER SATISFACTION IN STORE INTIMISSIMI MERCATOR CENTER ŠIŠKA

V diplomski nalogi smo predstavili zadovoljstvo potrošnikov, na primeru trgovine Intimissimi Mercator center Šiška. Podjetja se v današnjih časih še posebej potrudijo za potrošnikovo zadovoljstvo, saj je veliko lažje in ceneje ohranjati obstoječe potrošnike, kot pridobivanje novih. V empiričnem delu diplomske naloge smo izvedli analizo, na podlagi podatkov pridobljenih z anketiranjem. Ugotavljali smo pomembnost posameznih dejavnikov in stopnjo zadovoljstva z njimi ter oceno splošnega zadovoljstva strank trgovine Intimissimi Mercator center Šiška. Z dobljenimi rezultati analize smo lahko sprejeli vse postavljene hipoteze. Več kot polovica kupcev je zelo zadovoljnih s trgovino Intimissimi Mercator center Šiška, kar se kaže tudi v njihovih pogostih nakupih.In this thesis we presented the issue of customer satisfaction on case of customer satisfaction of store Intimissimi Mercator center Šiška. In these days companies put a lot of effort on customer\u27s satisfaction, because it is well known that it is much easier and cheaper to keep existing customers, than acquiring new one. In the empirical part of thesis, we performed analyses, based on data obtained from the survey. We were researching the importance of the factors and the degree of satisfaction with these factors, and evaluate the overall customer satisfaction of Intimissimi Mercator center Šiška. Given the results from the analysis, we accepted all our hypotheses. More than half of the customers are very satisfied with store Intimissimi Mercator center Šiška, which is also reflected in their frequent purchases