ADVERTISING OF THE TRADE MALL X

V diplomskem delu smo se ukvarjali s problematiko uspešnega oglaševanja trgovskega centra X. V teoretičnem delu smo opisali cilje oglaševanja, predstavili pet odločitev o oglaševanju, podali temeljne strategije trženja, opisali, na podlagi česa se kupci odločijo za izbiro prodajalne in kakšni so njihovi motivi za nakup. Opredelili smo pojem trgovski center in analizirali konkurente. V praktičnem delu smo opisali izvedbo ankete, analizirali odgovore in s pomočjo dobljenih odgovorov ovrgli ali potrdili hipoteze. Anketa je bila zasnovana na podlagi hipotez. V končnem delu diplomskega dela smo izdelali marketinški načrt in predloge za povečanje prednostnega deleža pri potencialnih kupcih. Ugotavljamo, da je najpomembneje, da se trgovski center X drži naslednjih postopkov: še vnaprejšnje izvajanje marketinških dogodkov, ki so na podlagi raziskave pokazali nekoliko večji obiskše vedno ustrezno usposabljati zaposlene, ker so ključni element za zadovoljstvo strankohranjati enak asortiment izdelkov, saj so odjemalci zadovoljni s ponudbo.In this thesis, we dealt with the issue of successful advertising of the trade mall X. In the theoretical part we described the goals of advertising, presented basic marketing strategies, described the basics on which customers decide to choose a store and described what their motives for shopping are. We have defined the concept of the trade mall and analyzed competitors. In the practical part of the thesis, we described survey, analyzed the answers and with help of the answers we rejected or confirmed the hypothesis. The questionnaire was made up based on hypotheses. In the final part we have made a marketing plan and proposals to increase the share of priority for potentional buyers. We found out, that it is the most important that the trade mall X holds the following procedures: the advanced implementation of marketing events, because survey showed slightly higher visits because of eventsmaintain training and educating employees because they are key element for satisfied customermaintain the same assortment of products, because buyers are satisfied with the offer