CHILDREN IN ADVERTISING

Diplomska naloga zajema obravnavo otrokov v oglaševalskem svetu. Sem spada, kot začetek obravnave, opis medijev preko katerih se oglašuje in vloga otrok v teh medijih. V njej so navedeni podatki, koliko časa so otroci izpostavljeni medijem in njihovo razumevanje le teh. Prav tako je predstavljena manipulacija z otroki. Kaj omejuje oglaševalce pri oblikovanju oglasov za otroke, je navedeno v drugem delu diplomske naloge. Gre za pravne zakone. Na koncu diplomske naloge pa so še predstavljeni neetični oglasi ,v katerih nastopajo otroci in kratka analiza le teh.The thesis covers the treatment of children in the advertising world. This includes a description of the media in which they are advertised and the role of children in the media. It contains the information of how much time children are exposed to the media and their understanding of media. Thesis also presents the manipulation of the children. What limits the advertisers in creating advertisements for children is mentioned in the second part of the thesis. It is concerning the law. Unethical advertisements are presented at the end of the thesis featuring children and a brief analysis of these advertisement