ACCEPTANCE AND USE OF BUSINESS INTELLIGENCE TOOLS

Podjetja se danes srečujejo z različnimi problemi, povezanimi s poplavo podatkov v poslovnem okolju, večja odzivnost je postala izziv, ki ga čedalje večkrat rešujejo z uporabo poslovne inteligence. Velike količine podatkov ter metode njihove obdelave so tako raznolike kot so raznoliki podatki. Podjetja danes potrebujejo kvalitetne, dostopne in pravočasne informacije o poslovnem procesu, vse to pa jim lahko omogočijo orodja poslovne inteligence. Študij sprejetosti, ki bi bile opravljene na področju poslovne inteligence, ni veliko, zato smo v tej magistrski nalogi izpeljali raziskavo na podlagi anketnega vprašalnika, ki smo ga razdelili 97 podjetjem. Na podlagi 37 izpolnjenih vprašalnikov smo opravili analizo področja uporabe poslovne inteligence, poznavanje nekaterih bolj znanih orodij za obdelavo podatkov ter njihovo sprejetost in uporabo na poslovnem področju. Uspešna implementacija in sama uporaba posameznih orodij je vsekakor dodana vrednost podjetij, ki trenutno delujejo na zelo dinamičnem globalnem trgu. Poznavanje, uporaba in razumevanje uporabnosti podatkov in informacij je tako ključnega pomena pri implementaciji in uporabi orodij poslovne inteligence. Kar smo potrdili tudi s samo analizo rezultatov, kjer smo odkrili, da je področje, ki potrebuje dodatno pozornost podjetij, ravno področje zbiranja in skladiščenja podatkov.Companies today face a variety of problems associated with the flood of data in a business environmenthigher responsiveness has become a challenge that is more than often resolved through the use of business intelligence. Large amounts of data and their processing methods are as varied as the diverse data. Companies today need high-quality, accessible and timely information about the business process, all of them can provide business intelligence tools. Acceptance studies, which were conducted in the field of business intelligence is not great, so we conducted a survey of master\u27s thesis on the basis of a questionnaire, which was distributed to 97 companies. Based on 37 completed questionnaires we analysed the scope of business intelligence, knowledge of some of the more known tools for data processing as well as their acceptance and use in the business area. Successful implementation and use of the tool itself, it is definitely added value of businesses, which currently operate in a very dynamic global market. Knowing, use, and understanding the use of data and information is so crucial in the implementation and use of business intelligence tools. As was confirmed by only analysing the results, where we discovered that the area that needs further attention companies, exactly the area of collecting and storing data