Analysis of consumer behaviour towards fresh meat in the Lenart Municipality and its wider surroundings

V novembru 2012 smo v občini Lenart z okolico opravili raziskavo o vedenju potrošnikov in odločilnih dejavnikih, ki vplivajo na nakup mesa (perutnine, svinjine in govedine). Raziskavo smo izvedli z uporabo anketnih vprašalnikov, ki so jih sestavljala vprašanja odprtega in zaprtega tipa. Uporabili smo vzorec 200 naključno anketiranih oseb. Anketni vprašalnik je bil sestavljen iz dveh delovvprašanj s socialno demografskimi spremenljivkami in vprašanj, ki so se nanašala na nakupne navade in dejavnike, ki vplivajo na nakup posamezne vrste mesa. Ugotovili smo, da ima največ anketirancev najraje perutnino (54 %). To kupuje kar 77 % anketirancev vsaj enkrat na teden. Odločilni dejavniki, ki imajo največji vpliv pri samem nakupu mesa so: izgled mesa, visoka kakovost svežega mesa, izvor mesa in cena mesa.In November 2012, a study of consumer behaviour was conducted in the Lenart Municipality and its wider surroundings. The research was conducted to investigate key factors influencing fresh meat purchasing such as poultry, pork and beef. The research was carried out with a random sample of 200 respondents using a questionnaire with close-ended as well as open-ended questions. The questionnaire consisted of two partsthe first part included questions on socio-demographic characteristics of the respondents, whereas the second part contained questions related to their meat buying habits and factors that influence purchasing of the abovementioned types of meat. The results show that the majority of the respondents prefer poultry (54 %), which is bought by 77 % of respondents at least once a week. The key factors influencing fresh meat purchasing are the appearance of meat, its quality and origin as well as its price