USAGE OF THE ORS RESERVATION SYSTEM IN TRAVEL AGENCIES

Uporaba interneta v turističnih agencijah pri trženju turističnih storitev ima vse večji pomen. Rezervacijske sisteme so razvile letalske družbe in hotelirska podjetja. Omogočajo hiter vpogled v proste zmogljivosti in njihovo rezervacijo. Ker se ljudje vedno bolj odločajo za rezervacijo svojih počitnic preko spleta, mora vsaka turistična agencija posebej poskrbeti, da je konkurenčna. V teoretičnem delu diplomskega seminarja smo opredelili razvoj in vrste rezervacijskih sistemov ter njihovo uporabnost v turizmu. Spoznali smo, da so rezervacijski sistemi z razvojem računalniške tehnologije na trgu prisotni že dalj časa, in opredelili njegove podsisteme. Rezervacijski sistem ORS je razdeljen na štiri podsisteme. Glede na zahteve strank agencije uporabijo ORS IBE Basic ali ORS IBE Individual, kjer prvi program ponuja osnovne funkcije, drugi pa turističnim agencijam omogoča, da si prikaz storitev uredijo po svojih zahtevah, skladno s spletno stranjo. ORS Smart je na voljo vsem agencijam, je glavni podsistem, z njegovo pomočjo se oblikujejo rezervacije storitev. Glavni del naloge predstavlja prikaz treh rezervacij v sistemu ORS. Prikazali smo rezervacijo storitev »letalo + hotel«, »potovanja/izleti« in »dvosmerne letalske karte«. Uporabnik s pomočjo preglednih ikon poišče storitev glede na destinacijo, termin, trajanje potovanja, število oseb, odhodno letališče, tip storitve, prehrano in kategorijo namestitve. Funkcija »dodatne možnosti iskanja« se izkaže zelo uporabna, v kolikor ima stranka posebne želje.Using the Internet in travel agencies in the marketing of tourism services is increasingly important. Reservation systems have developed the airline and hotel industry. They provide quick insight into the free capacity and easy booking them. People more and more frequently decide to make an online reservation for their travels, and travel agencies therefore have to ensure their competitiveness through this important channel. In the first part of our graduate seminar we define the development and types of reservation systems, and also their applicability in the tourism sector. Reservation systems have long been present on the market and the number of users increases proportionally, along with the computer and IT development. In the second part we analyse the ORS booking system, and its subsystems. Travel agencies can choose between four different subsystems offered by the ORS. The choice is based on the requirements they may have and requests of their customers. The first system is ORS IBE Basic, which offers the basic functionsthe second is ORS IBE Individual with expanded functionality and possibility to customize the service according to agencies’ needs and web page design. ORS Smart is the most important subsystem, applicable for making a booking of a service and therefore used by majority of the agencies. The main part of our work is the presentation of three different bookings in ORS system. We showed the booking of “flight+hotel”, “journey/trip” and “return flights”. The user can find different options by using icons in regard to destination, time of travelling, duration, number of passengers, the departure airport, type of service and accommodation category. The “additional search options” button becomes very useful in case of special preferences the customer may have