DEVELOPMENT OF E-SHOP FOR SLOVENIAN UNIQUE SEWN PRODUCTS

V diplomskem delu je zajet celoten postopek izdelave spletne trgovine za prodajo unikatnih šivanih izdelkov. S pomočjo podjetja Dotkomp d.o.o. smo ustvarili novo blagovno znamko, za katero smo izdelali spletno trgovino. Na samem začetku smo podrobno raziskali trg ter tako dobili veliko koristnih informacij za naše izdelke, ki jih bomo ponudili v spletni trgovini. V nalogi je predstavljen celoten postopek izdelave spletne trgovine. Pred izborom pravega trgovinskega sistema smo raziskali štiri trgovinske sisteme, ki jih v nalogi tudi podrobneje predstavljam. Predstavljen je postopek grafične izdelave spletne trgovine, izbira barvne kombinacije, logotipa blagovne znamke ter različni plačilni sistemi, ki bodo delovali v spletni trgovini. Za boljše spoznavanje kupcev smo sestavili tudi elektronsko spletno anketo. Anketa nam je dala koristne podatke o tem, kaj kupci želijo in pričakujejo ob nakupu na spletu ter kako marketinško izdelati spletno trgovino. Rezultate smo porabili ob sami izdelavi spletne trgovine in upoštevali njihove želje pri poslovanju. Namen diplomskega dela je ustvariti spletno trgovino za kvalitetno blagovno znamko unikatnih šivanih izdelkov, ki se bodo prodajali samo na spletu, na Slovenskem, predvsem pa na tujem trgu. Ker smo tudi sami proizvajalci unikatnih šivanih izdelkov, smo si s spletno trgovino odprli novo prodajno pot.The diploma thesis encompasses the whole procedure of the making of an online unique sewn products store. With the assistance of the company Dotkomp d.o.o. we created a new brand and for it we created an online store. In the beginning we did a thorough market research and thus obtained a lot of valuable information regarding the products we intend to offer to our online customers. The whole process of creation of the online store is presented in the thesis. Before choosing a suitable trading system we researched four trading systems which are presented in the paper. The graphic design of the online store, the choice of the color combination and logo and various payment systems, which will be used in the online store are also presented. In order to get to know our potential customers better, we also did a web survey. It provided us with useful information about what customers want and expect from online shopping and how to create an online store from the marketing point of view. We used the results of the survey in the implementation phase and also took the respondents´ preferences into account in the business process itself. The purpose of the diploma thesis was to create an online store for unique sewn products, which will be sold only online, be it in the Slovenian or foreign markets. Since we manufacture unique sewn products ourselves, we also opened new sales possibilities for ourselves