SPONSORSHIP IN SPORT

Sponzorstvo je zelo priljubljena oblika komuniciranja vendar relativno mlada disciplina v športu. Za podjetje ni pomembno izključno dejstvo, da nameni določena sredstva za sponzoriranje, temveč tudi to, kaj dobi v zameno. Na trgu je vedno več podjetji, ki se klub globalni situaciji zavedajo pravega pomena sponzoriranja in imajo posebne oddelke, ki se s sponzoriranjem ukvarjajo tudi profesionalno. Ti imajo izdelano sponzorsko strategijo, ki je dobro zasnovana na podlagi vizije, poslanstva in ciljev podjetja. Ko govorimo o sponzoriranju podjetij je področje športa na prvem mestu. Je najbolj zanimivo po pojavnosti, stalnem naraščanju, je zelo mikavno in zanj se potroši največ denarja. Podjetja tako sponzorirajo športnike, klube ali športna društva, kateremu so potrošniki naklonjeni in predstavljajo podjetju ciljno skupino.Sponsorship is a very popular form of communication, but is also a relatively young discipline. For company is not important only the fact to pay certain funds to sponsor, but also what they get in return. In the market, more and more companies are aware of the real meaning of sponsorship despite the global situation and have special departments that are dealing with this on a professional level. They have a well designed sponsorship strategy, based on vision, mission and goals of company. When we talk about sponsorship, sponsorship in sport is in the first place. It is the most interesting, constantly rising, it is very tempting and it is consumed the most money. Companies sponsoring athletes, sports club or societies to which consumers are in favor for and represent the company target group