PRODUCT LIFE CYCLE OF MOBILE PHONES IN SLOVENIA

Slovenija je v zadnjih letih zelo napredovala na področju mobilne telefonije. Danes lahko uporabniki izbirajo med 11 mobilnimi operaterji, ki se ponašajo z zelo pestro ponudbo svojih izdelkov in storitev. Vsak izdelek ima svoj življenjski cikel, ki je specifičen glede na vrsto potreb, ki jih zadovoljuje, glede na način proizvodnje ter vrsto proizvodov. Prikazuje gibanje prodaje po posameznih fazah: uvajanje, rast, zrelost, zasičenje in nazadovanje oz. odmiranje. Številna podjetja želijo obdržati svoj položaj in tržni delež izdelka na trgu. Življenjski cikel zaradi vse večjega razvoja tehnologije in vse večje konkurence postaja krajši. Vsak življenjski cikel mobilnega aparata je sestavljen iz štirih faz: proizvodnje, distribucije in prodaje, zbiranja odsluženih telefonov ter recikliranja. Zaradi okoljske zakonodaje je večina proizvajalcev pričela z uporabo biomaterialov pri izdelavi mobilnih telefonov. Vse več pa je tudi podjetij, ki obnavljajo mobilne aparate, s katerimi pripomorejo k manjši porabi energije.Slovenia has advanced in mobile technology in last few years. Today users can choose between 11 mobile operators, who offer plenty of products and services. Every product has its own life cycle, which is specific according to the type of needs that this product satisfies and also of production methods and a range of products. It shows sales mowing through phases: introduction, growth, maturity, saturation and regression. Many companies wish to maintain their position and market share of the product. Life cycle of products is getting shorter because of technology development and increasing competition. Life cycle of mobile phones has four phases: production, distribution and sales, collecting discarded phones and recycling. Because of the environmental law, most of the companies started using biomaterials for mobile phone production. Many companies now restore old mobile phones so they use less energy