SALES PROMOTION IN COMPANY BIROS Ltd

Diplomska naloga obravnava trženjski splet malega družinskega podjetja Biros d. o. o., katero se ukvarja z malo- in veleprodajo lovske in ribiške opreme. Diplomska naloga je sestavljena iz dveh delov in sicer iz teoretičnega in empiričnega. V teoretičnem delu smo s pomočjo domačih in tujih avtorjev predstavili marketinški splet in orodja, ki jih vključuje, s poudarkom na pospeševanju prodaje. Opisali smo različne metode pospeševanja prodaje, prav tako pa smo predstavili tudi zakonske omejitve le-te. Empirični del je sestavljen iz predstavitve podjetja Biros d. o. o., kjer je opisana tudi vizija nadaljnjega razvoja podjetja. Predstavili smo obstoječe stanje trženjskega komuniciranja in različne metode pospeševanja prodaje, katere so v podjetju že uvedene. Opisali smo tudi uvedbo spletne trgovine v podjetje Biros d. o. o. V sklopu pospeševanje prodaje pa smo se osredotočili na končne porabnike in trgovske potnike. Na podlagi rezultatov raziskave opravljene med kupci trgovine Medošport smo naredili analizo in grafično predstavitev. Z rezultati in analizo le-teh smo pridobili pomembne informacije o pospeševanju prodaje v podjetju Biros d. o. o. Dobljeni rezultati so nas pripeljali do ugotovitev, katere smo na koncu tudi bolj podrobno opisali in na podlagi le-teh podali predloge za še uspešnejše poslovanje.The diploma thesis deals with marketing mix of small family company Biros Ltd, which is engaged in retail and wholesale of hunting and fishing equipment. The thesis is composed of two parts, namely from the theoretical and empirical part. In the theoretical part we have presented, on the basis of domestic and foreign literature, marketing mix and tools, which are included. We focused on sales promotions. We have described various methods of sales promotions, and we also presented legal restrictions on sales promotions. The empirical part consist presentation of company Biros Ltd, where we described a vision of further development of the company. We presented the current situation of marketing communications, and we have described the various methods of sales promotion, which already have been introduced in the company. We also have described the introduction of online store in the company Biros d. o. o. As part of sales promotion, we focus on end users and salesmen. Based on the results of the survey conducted among the customers of shop Medošport, we have done the analysis and graphical presentation. And with the results of analysis we have gained important information concerning sales promotions in the company Biros Ltd. The results have brought us to the conclusion, and at the end of diploma we have made suggestions for even more successful business