DRESS AS AN ELEMENT OF VISUAL COMMUNICATION OF MEANING

Namen diplomske naloge je bil ugotoviti, kako oblačilni komplet vpliva na izražanje pomena. Kako na podlagi videza, množica presoja posameznika. Po opisu področja diplomskega dela v uvodnem poglavju, drugi del predstavlja teoretične osnove. Tretji, praktični del diplomske naloge, je potekal v dveh delih. Najprej smo individualno z vsako od petih izbranih - testnih oseb izpolnili osebnostni test, nato smo jih fotografirali. Drugi del je predstavljal anketni vprašalnik, kjer nas je na podlagi fotografij naših testnih oseb, zanimalo kakšne osebnostne lastnosti bi osebi pripisali. Nabor pridevnikov je bil narejen po vzoru petih osebnostnih dimenzij, tako je vsaka dimenzija predstavljala šest nasprotnih značajskih lastnosti. Naš cilj je torej bil, ugotoviti, kako se rezultati osebnostnih testov in rezultati anket med seboj razlikujejo. Ugotovili smo, da pri posameznih lastnostih nastanejo opazne razlike med dejanskim stanjem osebe, ki smo ga dobili iz zanesljivega psihološkega testa in rezultati anketirancev, ki so si vtis ustvarili na podlagi prvega vtisa. Raziskava je pokazala, da si ženske ustvarijo bolj pozitiven vtis, kot moški. Isto lahko povzamemo za anketirance stare od 18-30 let, ki prav tako, za opis osebe, izberejo bolj pozitiven pridevnik značajske lastnosti. Povzamemo lahko, da imajo ljudje še vedno veliko predsodkov, ki si jih ustvarijo na podlagi videza osebeThe purpose of this Graduation Thesis was to establish how the clothing set effects on the expression of meaning, how the crowd judges individual based on their appearance. After the description of the field of the Graduation Thesis in the introductory chapter, the second part represents theoretical bases. Third, practical part consists of two parts. First, we individually filled out the personality quizzes with each of the five persons, selected for this test and photographed them. The other part was a questionnaire, where we were interested which of the character traits would be given to someone, based on their photography. The set of the adjectives was made by model of five personality dimensions, so that each dimension represented six opposite character traits. Our goal was to establish the difference in results of personality quizzes and questionnaires. We established that there are some noticeable differences between actual state of person, which we established with reliable psychological test and the results of the interviewees, who got their opinion, based on the first impression. The research has shown that women are more eager to make positive impression than men. The same can be said for interviewees, age 18 to 30, who also chose more positive adjective for characteristic trait to describe a person. We can sum up that people still have a lot prejudices, which are created based on the appearance of a person