Sales forecasting of Zlata radgonska penina

Proizvodna podjetja se na trgu soočajo z različnimi spremembami in tveganji. Do nihanj lahko prihaja tudi v prodaji, zato je pomembno, da jih predvidimo in tako preprečimo dodatne in nepotrebne stroške. Napoved prodaje je temeljni dokument vsakega proizvodnega podjetja. Podjetje lahko prodajo izračunava po različnih metodah in za različna časovna obdobja. Metode za napovedovanje delimo v tri večje skupine. Kvalitativne metode, ki jih imenujemo tudi subjektivne, uporabljamo po navadi takrat, ko na voljo ni zgodovinskih podatkov, npr. za novi izdelek, kvantitativne metode predpostavljajo, da se bodo gibanja iz preteklosti projicirala tudi v prihodnost, kavzalne pa so kombinacija kvalitativnih in kvantitativnih. Izračun napovedi za Zlato radgonsko penino ne kaže nekih večjih sprememb ali nihanj. Napovedovanje z eksponentnim glajenjem za izdelek Zlata radgonska penina je bolj smiselno in daje bolj relevantne podatke, saj upošteva več dejavnikov.Manufacturing firms in the market face various changes and risks. Differences can also occur in the sale, so it is important that we predict and prevent additional and unnecessary costs. Sales forecast is the basic document of every manufacturing company. The company can calculate sales by different methods and for different time periods. Prediction methods are divided into three major groups. Qualitative methods, which are also called subjective are usually used when there are no historical data, for example for the new product, quantitative methods assume that the trends of the past are projected into the future, and the third method is a combination of qualitative and quantitative. The calculation of predictions for the Radgona gold does not show some significant changes or diferences. Forecasting with exponential smoothing of the product Radgona\u27s Gold makes more sense and gives more relevant information as it takes into account several factors