Investigation of the bullwhip effect using spreadsheet simulation

Superior supply chains are one of the best ways to compete in today\u27s marketplaces. In Supply Chain Management, overall supply chain evaluation needs to include an important logistical effect known as the Bullwhip Effect. It shows how small changes at the demand end of a supply chain are progressively amplified up the supply chain. Production plans are based on demand forecasting and suppliers not only react an changed demand, they adapt the level of safety stock (variation of stocks and orders increases). In this paper two special situations in a four-stage supply chain are studied: i) stable demand with a single 5 % change in demand (with application of four different stock keeping policies), and ii) changing demand with alternating 5 % changes in demand (up and down, with another three stock keeping policies). The results of spreadsheet simulations are shown in tables and charts. Increasing variability of production orders and stock levels up the supply chain is evident. The Bullwhip Effect is measured by the standard deviation of orders. The comparison of the results shows that the Bullwhip Effect can be partially reduced by appropriate stock keeping policy