ANALYSIS OF BUSINESS ENVIRONMENT OF COMPANY AIRPORT LJUBLJANA D.D.

V diplomskem seminarju sem analizirala poslovno okolje podjetja Aerodrom Ljubljana d. d., ki upravlja letališče z zagotavljanjem pristankov in vzletov letal, uporabo infrastrukture in potniškega terminala, izvaja zemeljske oskrbe letal, potnikov in tovora ter ostale komercialne dejavnosti. V teoretičnem delu diplomskega seminarja sem predstavila metode za analiziranje širšega zunanjega okolja podjetja (sem spada PEST analiza), analizo okolja delovanja podjetja (analizo konkurence), analizo notranjega okolja podjetja (analizo poslovanja in interesnih skupin), ter celovito (SWOT) analizo. V praktičnem delu sem analizirala okolje podjetja s pomočjo zgoraj naštetih metod. Pomembno je poudariti, da je podjetje kljub krizi v letih 2008 in 2011 poslovalo dobro, na kar kažeta bilanca stanja in izkaz poslovnega izida. Čisti poslovni izid leta 2011 je znašal 5.257.240 € in je bil za 23 % višji kot leta 2010. Povprečna stopnja rasti čistega poslovnega izida za zadnja štiri leta je bila –23,5 %. Sredstva in obveznosti do virov sredstev so se iz leta v leto povečevala, povprečna stopnja rasti je bila 1,26 %. Pri konkurenci je potrebno omeniti, da so padec prometa domačega prevoznika nadomestili s tujimi nizkocenovnimi prevozniki, ki pomenijo korist za vso državo. Ker ne želijo zaostajati za konkurenčnimi letališči, razvijajo svojo infrastrukturo (leta 2010 so obnovili vzletno-pristajalno stezo, v letu 2012 pa so pričeli z gradnjo novega terminala in poslovno-logističnega centra).In my dissertation I have analysed bussiness environment of Aerodrom Ljubljana d. d. who operates the infrastructure of Ljubljana Airport. It facilitates and overlooks take-offs and landings, manages the Airport\u27s infrastructure and passenger terminal, provides on-ground catering of planes, passsengers and cargo transportation, and operates other comercial activities. The theoretical part of my dissertation introduces: the methods with which we analyse a broader external environment of a bussiness company (in that I include PEST analysis)the analysis of the environment in which the analysed establishment operates (the analysis of competition)the analysis of the internal environment of a bussiness company (the analysis of trade and interest groups)and SWOT analysis. The empirical part of my dissertation then engages in the analysis of company\u27s environment through the above mentioned methods. By looking at the company\u27s balance sheet and bussiness outcome, it is important to note that despite the crisis the company Aerodrom Ljubljana d. d. ended the period of 2008 – 2011 with good results. Raw bussiness outcome of 2011 (profit) added up to 5.257.240 € which is 23% increase in comparison to 2010 results. The average rate of profit growth for the past four years was -23.5%. Resources and obligations to the resourcse sources have been increasing gradualy from year to year, the avergae growth was 1.26%. On the side of the competition it is important to note that the decline in the turnover of the local flight provider was outbalanced by foreign lowcoast flight operators. The introduction of such lowcost competition worked beneficially for the economy of the entire state. To keep up with the compiting airports nearby, the company Aerodrom Ljubljana d. d. continues to develop its infrastructure (in the year of 2010 they renovated the take-off and landing zone, and in the year of 2012 they began constructions on a new terminal and a bussiness and logictics centre)